Associate Director / Senior Manager, Social & Influencer

About The Role We are looking for an Associate Director of Social Media & Influencer Marketing to join our team based in Brooklyn, NY, reporting into the Director of Brand. This person will oversee a team of three, setting the vision for and spearheading Graza’s social media and influencer marketing strategy. They’ll evolve and scale our social media, influencer, and community programs — driving brand awareness and affinity through impactful content, campaigns, and partnerships. The ideal candidate is creative, resourceful, and energized by the opportunity to lead Graza’s social team through the next stage of growth and category expansion. This is a hybrid role, with the expectation that this person will commute into Graza’s Brooklyn office 4 days per week. What You’ll Do CONTENT STRATEGY & PLANNING Lead the development of social-first content, series, and campaigns that support and amplify tentpole brand moments and seasonal priorities Drive brand awareness, affinity, and cultural relevance through a content strategy that balances our entertainment-first approach with educational brand and product storytelling Define monthly social content priorities across Instagram, TikTok, and new channels, collaborating with our Social Content Producer and the larger brand/creative team to ensure our content mix ladders up to key social and brand objectives Oversee the social content strategy and calendar across all platforms, inclusive of owned content, brand collaborations, and influencer partnerships Support the team in all concepting, filming, and editing — ensuring brand and creative alignment Propose and drive opportunities for platform expansion beyond our core social channels (Instagram and TikTok) INFLUENCER & CREATOR MARKETING Set the vision and strategy for Graza’s influencer and creator marketing program, partnering with our Influencer Marketing Manager and the broader team to shape how Graza’s brand and products show up across every corner of the internet Strategize and execute on talent-driven creative campaigns and activations that connect the brand to larger cultural moments Lead the strategy and planning of all VIP / influencer gifting initiatives Spearhead our IRL VIP/ influencer activation strategy, identifying and proposing opportunities to bring our community together in real life Support the team in all influencer/creator briefing and communications COMMUNITY ACTIVATION & ENGAGEMENT Drive our social community strategy, partnering with our Community Manager to evolve community programming, identify opportunities to surprise and delight brand loyalists, and maximize the impact of community engagement Oversee all evergreen gifting and seeding initiatives Meaningfully insert Graza into the cultural conversation through brand engagement and other community-oriented initiatives LEADERSHIP Manage the monthly social content and influencer marketing budget, proposing recommendations for how to optimize the budget in alignment with seasonal brand priorities Collaborate with the broader brand and marketing team to extend the impact of social campaigns and partnerships across other marketing and media channels Share social / influencer / community performance and insights through monthly reporting, ensuring cross-functional visibility Qualifications 8+ years of experience in the social/content/influencer space, with at least two years of experience in-house at a consumer brand At least one year of people management experience Strong POV on what makes for stand‑out social and influencer programs, and a deep understanding of the social media and influencer landscape — what works, what doesn’t, what’s exciting, and what feels stale Experience managing significant social & influencer budgets, with the ability to be scrappy and resourceful as needed Exceptional communicator: You’ve worked with lots of external vendors, partners, and agencies. You get it. Highly organized and detail oriented: You sweat the big stuff and the small stuff Extremely proactive: In other words, you know how to get s**t done Equally creative and strategic: You want to propose big ideas and take big swings, with an understanding of the larger “why” behind them Collaborator and team player: You’re a good, kind, fun person to work with The base pay range for this position is $140,000-$160,000 annually; however, base pay offered may vary depending on job-related skills and experience. Bonuses and equity may be provided as part of the compensation package. Graza offers fully covered health care plans (medical, dental, and vision) plus flexible paid time off, in addition to a full range of benefits. #J-18808-Ljbffr