Visual Merchandising Manager

Job Description

Job Description

About the Role
We’re looking for a Visual Merchandising Manager to own how Trish McEvoy Beauty shows up in stores, from counter visuals and display units to the in-store events that bring our artistry to life. You’ll set the seasonal visual direction, lead our design agency and vendor partners through remodels and rollouts, produce events with our founder and field teams, and be the go-to resource for our field team on anything display-related. This role works closely with Product, Communications, Design, Sales, and our distribution center.

What You’ll Do

In-Store Visuals & Displays

• Develop the seasonal visual story for each Spring/Summer and Fall/Winter season, tied to product launches, and bring it to life across focus units, banners, lightboxes, signage, and retailer-specific placements.
• Coordinate photoshoots to create fresh imagery so in-store visuals can be updated quickly as launches, campaigns, and seasons change.
• Brief the design team on mock-ups, print files, and merchandising guidelines so every counter presents product consistently.
• Create and maintain visual and display guidelines for retail partners, responding to seasonal requests for wall, unit, and fixture updates.
• Manage branded display and event assets (fixtures, podiums, chairs, banners, display kits), tracking where they are and ensuring they return safely after use.

Agency & Vendor Partnerships

• Serve as the primary liaison between Trish McEvoy Beauty and the design agencies redesigning our in-store visuals and displays, managing briefs, design reviews, material approvals, technical drawings, timelines, and installation punch lists.
• Lead counter remodels, new unit rollouts, relocations, and installations in partnership with agencies, fabricators, and retailer visual teams in the US and internationally.
• Manage print, signage, and fixture vendors from quote through proof, purchase order, production, shipping, and delivery confirmation.

In-Store Events

• Own the coordination and production of in-store events, including personal appearances and masterclasses with Trish, virtual events and viewing parties, artist-led classes, and off-site and office events.
• Partner with retailer events teams on space, rentals, AV, catering, florals, invitations, and artwork deadlines, and manage event budgets and vendor quotes.
• Coordinate with the design team to produce event materials such as one-pagers and face charts, and work with the distribution center and regional managers on product and supply kits.
• Lead on-site setup and breakdown for flagship events in New York.
• Maintain Artist on Location kits across all regions, tracking inventory and seasonal replenishment.

Field Support & Communication

• Act as the point of contact for all field employees when display pieces or units are broken, damaged, or not working, triaging the issue, coordinating repairs with vendors, store teams, or local electricians, and following through to completion and payment.
• Coordinate with the design team on field communications, including monthly launch and event one-pagers, gift-with-purchase guides, and face charts, then distribute them to the field and maintain the seasonal field resource library.

Competitive Insights & Reporting

• Track the competitive landscape through store visits and field-submitted photos, and deliver weekly competitive recaps to leadership.
• Collect and review monthly counter photos from each region to monitor visual standards and flag needed actions.