Director, Growth Marketing

**About the Company** This nationally recognized, independent marketing and analytics company partners with leading retail and consumer brands to solve complex business challenges through media excellence, strategic guidance, and actionable analytics. The organization combines full-funnel media planning and execution with strategic consulting, technology, and data to help clients drive measurable growth. The company has built a strong reputation not only for its client work, but also for its culture. It has received more than 125 recognitions for its work and workplace, including multiple Inc. Best Place to Work honors, multiple Dallas Business Journal Best Place to Work awards, recognition by Ad Age as a Best Place to Work in both 2025 and 2026, an NRF Partner of the Year award, and seven appearances on the Inc. 5000 list of fastest-growing companies. The organization is also highly focused on innovation and is actively building AI into how its teams work, learn, analyze performance, and solve business challenges. Employees receive ongoing training and are encouraged to thoughtfully apply emerging technologies to improve both client outcomes and internal workflows. Just as importantly, the company has built its culture around improving the lives of its employees, clients, and surrounding communities. It invests heavily in employee wellbeing, professional development, philanthropy, flexibility, and benefits designed to support employees both inside and outside of work. **About the Role** The Director, Growth is a senior client-facing leadership role responsible for managing a portfolio of retail and ecommerce brands while leading and developing two direct reports. This is a true omnichannel growth role spanning paid search, paid social, programmatic, display, video, and retail marketplace channels including Amazon, Instacart, and Roundel. The ideal candidate combines strategic leadership with genuine platform expertise. This is not a role for someone who has moved completely away from execution. The Director will remain close enough to the platforms to understand how campaigns are being built, managed, and optimized and will use that expertise to coach and develop junior team members. You will serve as a trusted client partner while overseeing strategy, execution, analysis, optimization, and growth across multiple accounts. The role is based in New York City. The team works in the office on Wednesdays and remotely the remainder of the week. The salary range is $135,500 to $165,000, plus bonus. **What You’ll Do** Lead paid media strategy, execution, and optimization across paid search, paid social, programmatic, display, video, Amazon, Instacart, Roundel, and other retail marketplace channels Manage a portfolio of multiple client accounts simultaneously, adapting strategy, oversight, and resources based on each client’s needs Manage and mentor two Growth Account Managers and take responsibility for their career development Serve as the primary day-to-day client contact and lead strategic and tactical client conversations Develop integrated paid media strategies, including testing recommendations, investment decisions, and optimizations aligned with client business objectives Stay close to platform execution in order to coach, guide, and quality-check the work of junior team members Oversee campaign planning, activation, ad delivery, and optimization across channels Own campaign analysis, reporting, and performance recommendations Translate media performance into clear, actionable recommendations tied to client growth objectives Connect paid media performance with broader marketing and business initiatives Work cross-functionally to ensure campaigns and client deliverables are executed accurately and on time Manage workflows, priorities, and project timelines across multiple client accounts Help expand client engagements into areas including affiliate marketing, incrementality testing, forecasting, and creative strategy Stay ahead of emerging media trends and identify new opportunities for clients Develop expertise in emerging AI-driven discovery channels, including Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and answer-engine visibility Build trusted client relationships through strong communication, strategic thinking, and consistent execution Support audits, pitches, and RFPs that contribute to new business growth Travel to client meetings, company meetings, and the organization’s other U.S. office as needed **What You Bring** 9+ years of experience managing paid media across digital channels Strong experience across paid search, paid social, programmatic, display, and video Experience with retail media and marketplace channels such as Amazon, Instacart, and Roundel Strong retail and ecommerce client experience 4+ years of experience managing multi-layered teams Current, practical knowledge of paid media platforms and the ability to coach junior team members on execution and optimization Proven ability to develop media investment recommendations and successfully launch and optimize campaigns Experience managing multiple client relationships and leading both strategic and tactical conversations with senior stakeholders Strong understanding of paid media planning, activation, optimization, and measurement A 360-degree marketing perspective and an understanding of how paid, owned, and earned media work together Experience with performance marketing principles including ROAS, lead generation, and subscription-based marketing Familiarity with incrementality testing and advanced measurement approaches Strong knowledge of paid search platforms, paid social platforms, and Google Analytics Strong analytical skills and the ability to translate performance data into clear recommendations Excellent project management and organizational skills with the ability to manage multiple accounts, priorities, and deadlines Strong working knowledge of Excel, PowerPoint, Google Workspace, and collaborative business tools Curiosity around emerging technology and the ability to apply AI thoughtfully to real marketing challenges A collaborative, positive, and solutions-oriented approach **Why This Opportunity** This is an opportunity to join a growing, highly recognized independent organization where you can have a meaningful impact on both client growth and the development of the next generation of media talent. Rather than owning a single channel, you will operate across the full digital ecosystem, work with sophisticated retail and ecommerce brands, lead multiple client relationships, and influence how those businesses think about media investment, growth, measurement, and emerging channels. The organization also offers an unusually strong benefits and employee experience package, including: Bi-annual performance bonus eligibility 401(k) contribution/matching Flexible PTO Half-Day Fridays Fully covered medical, dental, and vision insurance Annual wellness stipend Paid volunteer time and company philanthropic initiatives Generous parental leave and additional parental benefits Programs supporting employees’ mental, physical, and overall wellbeing Ongoing professional development and AI training Hybrid work environment with modern offices in New York City and Dallas #J-18808-Ljbffr