Creative Director

Job Description

Job Description

The Creative Director position is integral to shaping Alliant's brand, its creative services practice, and Alliant's broader marketing organization. Reporting directly to the Chief Marketing Officer, this leadership role oversees the creative visioning, strategic positioning, and effective execution of marketing campaigns and creative assets that elevate Alliant's brand and deliver on business and product objectives. This position manages a team of seasoned designers and writers, along with third-party service providers and partners who function as an extension of the in-house team. They interface with peers within and outside of marketing, and partner with internal leaders and stakeholders across Product, Communications, Compliance, Legal, Digital, Member Experience, among other areas. They also serve as relationship manager to agencies and partners in delivering high-quality, on-brand creative solutions across channels.

Essential Responsibilities

• Lead and oversee the work completed by Alliant's creative team, maintaining the highest quality standards in design, branding, and campaign delivery effectiveness
• Act as an ambassador and thought-leader in the design process at Alliant, inspiring creative excellence and innovative solutions that drive our go-to-market strategies
• Liaison with marketing leaders and business sponsors to understand top-of-the-house business objectives to ensure the creative team delivers value
• Oversee, art direct, refine and produce high-priority design deliverables, ensuring marketing and design assets and artifacts deliver on business objectives and product growth strategies
• Accountable to establish an effective culture and camaraderie among creative, marketing, and partner teams within and outside of Alliant
• Evaluate, engage, and manage the relationship with a select group of third-party partners, including marketing and design agencies, suppliers, design associations, suppliers, software suppliers, among others
• Champion high-quality brand and design solutions and experiences, influencing the work prioritized across key business segments (such as Consumer Deposits, Consumer Lending, Residential Lending) and centers of excellence (Partnership, Digital, HR, Operations)
• Define the creative team’s OKRs connecting them directly to Alliant’s corporate strategy and top-of-the-house business priorities, including reporting results to leadership with insights that decision-making
• Develop, refine, and ensure adherence to Alliant’s brand and visual identity system, ensuring quality delivery and consistency across campaigns and channels
• Lead the adoption of novel and innovative creative methodologies and approaches, leveraging new design practices, toolsets, and emerging technologies to improve productivity and team member skillsets
• Plan, direct and lead the work of the team to meet functional and individual operational objectives and goals. Coach, mentor, and develop staff, including overseeing new employee onboarding and providing career development planning and opportunities. Responsible for hire, fire, performance, discipline and problem resolution decisions

Education & Experience

• Minimum - 4 Year Bachelors Degree in Marketing, Design, Communications or related
• Minimum - 10 Years of Consultancies, design agencies, or similar in-house corporate environment or related
• Minimum - 5 Years of People management
• Expert knowledge in design software and toolsets (Figma, FigJam, Adobe Creative Suite)
• Knowledge of new toolsets and workflows that drive design and production efficiencies (e.g., Figma AI, Midjourney, Lumen5, Sora) is highly preferred

In Lieu of Education

• 12 Years of Marketing, creative strategies, digital content, brand marketing including people management

Compensation & Benefits:

Typical hiring range:‏‏‎ ‎ $149,700.00 to $256,700.00‎ Annually. Actual compensation will be determined using factors such as experience, skills & knowledge.

‎ Benefits: Alliant provides a benefits package including health care, vision, dental, and 401k with employer match including:

• Annual performance bonus
• Work from home up to 3 days a week
• Paid parental leave
• Employee discount programs
• Time off including paid personal and sick days
• 11 paid holidays
• Education reimbursement

*Note that eligibility and cost of benefits can vary depending on the number of regularly scheduled hours, and job status such as regular full-time, regular part-time, or temporary employment.

Adhere to and ensure compliance of all business transactions with policy and process of the Bank Secrecy Act. Ensures compliance with all applicable state and federal laws, company procedures and policies. Maintains integrity and ethics in all actions and conversations with or regarding credit union members and their accounts; complies with Privacy Act directives.

The responsibilities listed do not contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this position. Duties, responsibilities and activities may change at any time with or without notice.