Product Marketing Lead

What you'll be part of

Garner is on a mission to transform the U.S. healthcare system - and we're the only proven player doing exactly that. We partner with employers to redesign how healthcare works: applying 550+ proprietary clinical metrics across 80+ specialties to a dataset of 320M+ patients to identify the best-performing doctors, then using compelling incentives to steer members to the care that helps them get healthier, faster.

The result is a rare "win win" - better care and lower costs for both members and employers. In just five years, our work has helped over 2.5 million people access higher-quality care and saved $1B in healthcare costs. We recently raised our Series E and have doubled five years running. If you've ever wanted your work to solve a problem that touches every person in this country, this is the opportunity to do exactly that. You'd be joining a team fundamentally reimagining healthcare in the U.S. - and using AI to scale that impact further and faster than anyone else can.

About the role:

We are seeking an exceptional Product Marketing Lead to drive go-to-market strategy and execution for key product lines and customer segments. This role will report to the VP of Product Marketing and own strategy, messaging, and launch execution across assigned portfolios. You will drive the narrative around Garner's differentiated approach to healthcare economics - translating complex data and clinical insights into compelling value propositions that resonate with CFOs, benefits leaders, and physician networks. You will serve as a key strategic advisor to Sales and Product, and have direct impact on revenue generation and market positioning.
Where you will work:

This role will be based in our New York City office (in the Financial District). You must be willing to work in the office 3 days per week on Tuesday, Wednesday and Thursday.
What you will do:

• Own end-to-end go-to-market strategy for assigned product lines, including market segmentation, value prop development, competitive positioning, and messaging architecture - translating complex healthcare economics and data insights into narratives that drive customer acquisition and expansion
• Lead product launch campaigns and feature releases, working cross-functionally with Product, Sales, and Customer Success to ensure market readiness, sales enablement, and customer adoption
• Develop data-driven marketing plans with clear KPIs (pipeline generation, win rates, deal velocity, positioning lift) and conduct regular business reviews to measure impact and drive iteration
• Conduct rigorous market and competitive analysis using primary research, customer interviews, and quantitative data to identify market opportunities, win/loss trends, and strategic gaps
• Partner strategically with Sales leadership to develop segment-specific go-to-market approaches, competitive playbooks, and sales enablement that directly improve close rates and deal velocity
• Build and maintain a deep understanding of the healthcare benefits and provider landscape, including buyer personas, economic drivers, regulatory landscape, and key decision-making criteria
• Collaborate with Product Leadership to inform product strategy, roadmap prioritization, and feature differentiation based on market insights, customer needs, and competitive gaps
• Own thought leadership and content strategy, working with internal and external resources to establish Garner as the authoritative voice on healthcare economics and benefits optimization

The ideal candidate has:

• 8+ years in B2B product marketing, with 2+ years in a leadership or senior individual contributor role managing marketing strategy at scale
• A track record of launching products or managing strategic repositioning initiatives at companies with high caliber customers (Fortune 500, sophisticated tech buyers, etc.)
• Exceptional analytical skills - you are comfortable building and interpreting financial models, conducting cohort analysis, and using data to drive marketing decisions and validate assumptions
• Deep comfort with ambiguity and a bias toward action; you thrive in fast-growing environments where you must move quickly while maintaining intellectual rigor
• Excellent communication skills with the ability to translate complex technical and business concepts into clear, compelling narratives for diverse audiences (executives, clinicians, benefit managers)
• A demonstrated ability to partner effectively across functions - you influence without authority, synthesize diverse perspectives, and build credibility with Sales, Product, and Executive teams
• Intellectual curiosity and genuine interest in healthcare economics, benefits design, and/or data-driven decision making; you ask the right questions and never accept surface-level explanations
• A desire to be a part of a high-performing, mission-driven team that operates with intense urgency, a strong sense of individual accountability, and a commitment to authentic feedback

This is a unique opportunity to join a fast-growing company in a transformative role, helping shape the future of healthcare.
What you'll get here:

You'll work on problems that matter, at a company working to change healthcare at scale. You'll work at the intersection of AI and systemic healthcare reform, where the problems we solve are as interesting and compelling as the mission.

At Garner, you'll take on real, ambitious problems with real ownership and autonomy, alongside exceptional, principles-based people who genuinely want you to win. It's demanding by design. You'll be challenged to stretch beyond what you thought possible and receive consistent coaching to help you grow and do the best work of your career. This isn't the right fit for everyone, and that's intentional. The people here are driven by what's at stake for real people, and that's what gives our intensity its purpose.
Compensation Transparency:

The target salary range for this position is $193,000 - $206,000. Individual compensation for this role will depend on various factors, including qualifications, skills, and applicable laws. In addition to base compensation, this role is eligible to participate in our equity incentive and competitive benefits plans, including but not limited to: flexible PTO, Medical/Dental/Vision plan options, 401(k) with company match, flexible spending accounts, Teladoc Health and more.

Fraud and Security Notice:

Please be aware of recent job scam attempts. Our recruiters use getgarner.com and garnerhealth.com email domains exclusively. If you have been contacted by someone claiming to be a Garner recruiter or a hiring manager from a different domain about a potential job, please report it to law enforcement here and to View email address on click.appcast.io.
Equal Employment Opportunity:
Garner Health is proud to be an Equal Employment Opportunity employer and values diversity in the workplace. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics.
Garner Health is committed to providing accommodations for qualified individuals with disabilities in our recruiting process. If you need assistance or an accommodation due to a disability, you may contact us at View email address on click.appcast.io.