Principal Advisor

Job Description

Set in the heart of Morristown, New Jersey—where historic charm and green spaces create an inspiring backdrop—Navisync and PRYME stand together as NPG Health, delivering innovative healthcare communications driven by purpose and possibility.

Here, ideas flourish and collaboration is rooted in a shared commitment to improving how healthcare is delivered. Our teams blend scientitific insight, market access expertise, medical communications, strategy, and creativity to craft meaningful connections between brands and the patients we serve, all within a collaborative, inclusive, and high-performance culture where talented individuals can grow, contribute, and make a difference every day.

Navisync Cornerstones: Our heritage, our compass…Mindful, Driven, Versatile, Trusted

Navisync is currently seeking a Principal Advisor, Patient Services Marketing . Reporting to NPG Health’s Chief Strategy Officer, this role will serve as a senior strategic advisor within the agency’s patient services marketing practice, helping pharmaceutical clients design, optimize, and communicate patient support programs that improve access, activation, adherence, and overall treatment experience. The ideal candidate will bring the perspective of a pharmaceutical Patient Services Marketing Director and will come directly from a pharmaceutical manufacturer marketing role or a consultancy focused on patient services marketing, with deep experience translating brand strategy, access dynamics, patient journey insights, hub/vendor operations, and field execution needs into integrated marketing strategies and actionable client deliverables. This role will partner closely with account, strategy, creative, medical, market access, analytics, and client leadership teams to shape patient services strategy, develop compelling program messaging and materials, identify service enhancement opportunities, and guide clients through launch planning, optimization, and ongoing performance improvement.

Specific Responsibilities:

• Serve as a senior strategic advisor to pharmaceutical clients on patient services marketing strategy, program positioning, patient and provider engagement, and service experience optimization.
• Translate patient journey insights, access barriers, payer dynamics, adherence challenges, and support program performance data into clear strategic recommendations and actionable agency deliverables.
• Lead brand and tactical planning initiatives for patient services marketing, including audience strategy, messaging architecture, channel strategy, tactical roadmaps, launch planning, and optimization priorities.
• Partner with client patient services, brand, market access, field reimbursement, medical, legal, regulatory, compliance, and vendor teams to ensure strategies are insight-driven, operationally feasible, and compliant.
• Guide the creation of patient, caregiver, provider, field, and hub-facing resources that support program awareness, enrollment, education, adherence, affordability, and appropriate utilization.
• Advise clients on hub, specialty pharmacy, nurse educator, copay, reimbursement, case management, and omnichannel service touchpoints to strengthen the end-to-end support experience.
• Identify service gaps, friction points, and unmet needs across the patient and provider journey, then recommend marketing, operational, and measurement solutions to improve program impact.
• Partner with analytics teams to define success metrics, interpret performance dashboards, synthesize customer feedback, and convert insights into ongoing patient services marketing enhancements.
• Support launch readiness and post-launch optimization for patient support programs, including onboarding resources, field pull-through planning, training strategy, and stakeholder communications.
• Understand, synthesize, and articulate key patient services marketing trends, emerging technologies, digital tools, AI-enabled solutions, and industry best practices that may enhance client strategy and support program delivery.
• Contribute to agency thought leadership, new business development, capabilities presentations, proposals, and organic growth opportunities within existing client relationships.
• Maintain awareness of competitor support programs, market access shifts, policy changes, and conference insights that may influence client strategy.

Minimum Qualifications:

• Bachelor’s degree in marketing, business, life sciences, healthcare administration, or a related field; advanced degree preferred.
• 10+ years of experience in a pharmaceutical manufacturer marketing role or a consultancy focused on patient services marketing, with the ability to operate at or advise the Patient Services Marketing Director level.
• Strong understanding of patient support program strategy, including access and reimbursement support, affordability, adherence, education, case management, and field pull-through.
• Ability to translate complex patient services operations into clear marketing strategy, stakeholder communications, field resources, and client-ready recommendations.
• Working knowledge of pharmaceutical legal, regulatory, privacy, pharmacovigilance, and compliance considerations related to patient support programs.

Core Competencies:

• Strategic thinker who can connect brand priorities, access realities, patient needs, and operational considerations into clear patient services marketing strategies.
• Executive-level communicator who can simplify complex program dynamics and influence senior client stakeholders with clarity and confidence.
• Consultative advisor who asks thoughtful questions, pressure-tests assumptions, and guides clients toward practical, high-impact solutions.
• Insight-driven leader who can synthesize research, performance metrics, customer feedback, and market signals into actionable recommendations.
• Collaborative, accountable team leader who can manage multiple workstreams, align cross-functional partners, and deliver high-quality work.
• Commercially minded contributor who can identify growth opportunities, support business development, and balance strategic ambition with practical execution.

FEATURED PERKS & BENEFITS

• Flexible hybrid work model combining in-office and remote work to facilitate collaboration, productivity, and work-life balance.
• Medical, Dental and Vision Benefits
• Company-paid Life Insurance for all employees
• 401K Retirement Plan with 50% match up to IRS limits
• $60 Non-Taxable Reimbursement per payroll for technology ($1,440/yr)
• Professional Tuition Reimbursement
• Generous and Flexible Paid Time Off (Vacation/Sick/Bereavement)
• Discretionary Annual Bonus
• Company Paid Holidays
• Friday Summer Hours (Memorial Day thru Labor Day)
• Employee Voluntary Benefits : Short- and Long-Term Disability, AFLAC, Pet Insurance, Legal Services, Auto Insurance, Home Insurance, EAP, etc.

NPG Health, Navisync, and PRYME are equal opportunity employers committed to fostering a diverse and inclusive workplace. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected characteristic.