Senior Paid Media Manager #26-25323
US Tech Solutions
If you think you are the right match for the following opportunity, apply after reading the complete description.
Duration: 5+ months of contractJob Summary:
- Client is looking for a highly-motivated Senior Paid Media Manager to support the media approach and investment strategies for brand marketing campaigns across a variety of initiative.
- This role will own, develop, and manage consumer-facing paid media campaigns that drive brand love with core audiences and growth opportunities.
- This marketer is able to think big while remaining deeply analytical, naturally curious, and capable of juggling multiple projects to drive innovative and effective plans.
- The ideal candidate will possess a passion for bar-raising media planning, strong bias for action, and the ability to dive deep into the details.
- They are a self-starter, resourceful, and find creative solutions to complex challenges.
- Working with media agencies and internal teams, you will apply a data-driven approach to determine optimal channel mix for priority audiences based on business objectives.
- You will ensure high standards across media planning and implementation while coordinating with multiple stakeholders, including campaign managers, marketing teams, measurement partners, and creative and content teams.
- As an integrated media professional, you will demonstrate strong results orientation, help develop roadmaps and goal tracking, and have experience working with industry partners and social platforms.
- You will combine skills as a strategist, project manager, and analyst to implement media best practices and support campaign optimization.
- Strong relationship building skills are essential as you'll work closely with various stakeholders across lines of business.
- Own end-to-end cross-channel media planning and execution for specific campaigns, managing external media agency and internal activation teams to translate business objectives into media campaign strategies
- Partner closely with internal stakeholders on the broader marketing campaign strategy as the paid media expert
- Drive real-time campaign optimizations based on key KPIs and compile regular reporting from multiple sources
- Advise leadership and stakeholders on the reasoning behind decisions and recommendations
- Navigate a highly-matrixed organization and represent team with integrity and self-sufficiency
- Partner with other media managers to leverage overall investment decisions and insights across the team in the most audience-driven expression possible
- Contribute insights to advertising portfolio strategy and investment models
- 7+ years relevant professional experience in marketing, communications, audience strategy and media working at a media agency experience or in-house media team
- In-depth knowledge of cross-channel media strategy and experience leading complex business at an agency or in-house with a large advertiser
- Clear understanding of media principles, planning and buying functions in the US
- Experience building and optimizing multiple, simultaneous marketing campaigns
- Experience using industry media planning such as Nielsen, Kantar, Comscore, etc.
- Strong speaking and written professional communication skills
- Experience using data and metrics to drive improvements
- Experience managing or working within cross-functional marketing and creative teams
- Self-motivated and comfortable working independently with minimal supervision.
- The ability to thrive in a fast-paced and deadline-driven environment
AI Statement: By applying, you acknowledge that AI-assisted tools may be used during hiring.
IND01
Vacancy posted more than 2 months ago
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