Associate Director, Research & Insights

Job Title Associate Director, Research & Insights Job Description People Inc. is looking for an Associate Director of Research & Insights to lead our research strategy for our Beauty, Style, & Entertainment verticals (Core endemic portfolio: People, Entertainment Weekly, Instyle, Byrdie). Our high‑quality content is aimed at helping people make decisions, find inspiration, and take action. And our first‑party data is at the heart of informing everything we do—across powerful brands in home, food & beverage, tech, travel, family and health (including Better Homes and Gardens, Food & Wine, Travel + Leisure and AllRecipes). About The Position | Major Goals and Objectives and Location Requirements Hybrid 3x a week – New York. In‑office expectations: This position is hybrid in‑office, with the ability to work remotely for up to 2 days per week. About The Team | The Team and/or Brand Across our brands and platforms People Inc.'s content engages, informs and entertains over 175 million U.S. consumers each month. Our team helps Beauty, Style and Entertainment brands understand and connect with these consumers, using data to surface insights that inform content, media and advertising strategies. About The Position’s Contributions Team Enablement (60%) People Management Advise and mentor analysts in both day‑to‑day work and project management – requires knowledge of media sales/strategic advertising process, broader industry landscape (B/S/E categories and media in general), and tools and resources for audience and content positioning. Personnel administration – includes process management, time off management, identifying and flagging challenges, escalating development opportunities. Personnel development – partner with Senior Director for development opportunities and career path growth within the team. Task management – manage analyst workflows, monitor capacity, and ensure deliverables are timely and meet strategic objectives of stakeholders. Systems and processes – refining and maintenance of project trackers, dashboards, report macros, external calendars, etc. Individual Contributor (40%) Collateral Creation & Curation – work with the Senior Director in the development and regular updating of collateral including category one‑sheets and go‑to‑market (GTM) materials for B/S/E sales and marketing teams and all other corporate divisions. Insights & Analytics – support and coverage for RFPs and day‑to‑day ad hoc requests when analyst bandwidth is stretched. Direct use of our toolkit (first‑ and third‑party solutions) to deliver insights and strategic recommendation. Expertise in working with large data sets to synthesize information and draw out key insights. Expertise in using multiple sources of data and information (syndicated, quantitative, qualitative, secondary, etc.) to guide business decisions. The Role’s Minimum Qualifications and Job Requirements Education College degree required. Specific Knowledge, Skills, Certifications and Abilities Must Haves Proficiency with at least three (or more) of our tools or resources as a direct end user (includes comScore, MRI‑Simmons, Telmar, Looker, Tubular, and other social tools). Experience directly supporting an Ad Sales and Marketing team(s). Experience managing and mentoring analyst teams of three or more. Understand the digital advertising landscape, products, and trends important to industry media buyers. Strong interest in engaging with and understanding key audiences, topics, trends, and events to tie market and world events to audience insights. A true self‑starter who provides proactive ideas, understands organizational goals, and moves initiatives forward with a proven track record of leading projects from start to finish and delivering business value. An excellent communicator with outstanding research storytelling skills to draw out key insights and tailor compelling messages for different audiences. A strategic thinker with strong analytical and problem‑solving skills. Solid grasp of media math, statistics, digital engagement metrics, and research methodologies. Nice to Have Direct Beauty, Style and/or Entertainment category experience. Passion for pop culture. Travel % 5% or less, to support client/business needs. EEO Statement People Inc. provides equal employment opportunity to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. The Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing View email address on click.appcast.io. The Company participates in the federal E‑Verify program to confirm the identity and employment authorization of all newly hired employees. Pay Range New York: $105,000.00 – $125,000.00. The pay range represents the anticipated low and high end of the range for this position and may change in the future. Actual pay may vary and can be above or below the range based on factors including work location, experience, and performance. The range listed is only one component of People Inc.'s total compensation package, which may include annual bonuses, short‑term and long‑term incentives, and various benefits such as medical, dental, vision, prescription drug coverage, unlimited paid time off, adoption assistance, donation matching, tuition reimbursement, life and disability insurance, 401K savings plan with company match, paid holidays, and paid parental leave. #J-18808-Ljbffr