Associate Director of Creative Strategy

Position: Associate Director of Creative Strategy Compensation: Top of Industry Compensation & Benefits Pique is a category-defining wellness company that operates at the leading edge of performance branding. Our products are grounded in science and nature, our brand is driven by passion and artistry, and our culture is shaped by high performance and individual agency. Position Overview We are hiring an Associate Director of Creative Strategy to be the engine behind Pique's paid creative — the person who turns market signal into winning ad concepts at scale. This is the single most important lever in our growth right now: the volume and quality of high-performing Meta creative, especially top-of-funnel video, is what stands between us and our next phase of growth. You will own the strategy behind what we make and why, and you will be measured by one thing above all — whether the creative you drive wins in-market. This role reports to our Director of Growth and works shoulder to shoulder with our art directors, video editors, copywriters, and growth team. You will set creative direction grounded in data, not taste alone — mining competitor and top-performing ads, distilling the patterns that actually drive performance, and translating them into clear, testable concepts our creative bench can execute quickly. You guide; you do not dictate. The best version of this role multiplies the output and hit-rate of everyone around them. This is a fast, high-accountability, founder-adjacent seat at a company that treats creative as the core growth discipline. We move quickly, we hold a high bar, and we keep things simple. If you over-engineer process, hide behind frameworks, or need months to show results, this is not the role. If you can look at the market, find what is working, and get great ads built and shipped this week, read on. Responsibilities Own Paid Creative Strategy Own the creative strategy for Pique's paid channels, with a primary focus on Meta and top-of-funnel video, translating growth goals into a clear, prioritized concept pipeline. Drive a high volume of high-conviction concepts — quality and velocity together — so the team always has a full slate of strong ads to test. Write sharp, specific creative briefs that give art directors, editors, and copywriters everything they need to execute without hand-holding. Guide the creative bench without becoming a bottleneck: set direction, share references, and raise the bar, while leaving room for the team to bring their own ideas rather than executing yours by rote. Own hooks and headlines as a craft — the opening seconds and the H1 are where ads are won or lost — and partner with copy and growth on a steady output of tested angles. Turn Data & Market Signal Into Winning Concepts Systematically study competitor and top-performing ads (e.g., via Foreplay, Meta Ad Library, and our own account) and distill the patterns that actually drive performance into a living reference library. Ground format and concept decisions in real performance data — what is actually running long and converting — not in what merely looks good or feels on-trend. Benchmark against the right companies: scaled, direct-to-consumer, category-defining brands we can learn from — and know which brands to ignore. Build a simple, usable system for the team to tag, organize, and reference winning creative, and keep it lightweight enough that people actually use it. Review every concept in its real context — mobile-first, in-feed — before it ships. Partner with growth to structure creative tests, read results honestly, and double down on winners while cutting losers fast. Maintain a clear creative scorecard tying concepts to in-market performance — engagement, hook rate, hold, and conversion — and let the data, not opinion, settle debates. Build the feedback loop between ad performance, customer insight, product truth, and the next round of concepts. Continuously raise the ceiling on creative quality and win rate, treating every launch as a chance to learn and compound. Requirements 5+ years in performance creative, creative strategy, or paid social — with a track record of concepts you can point to that won in-market at meaningful scale, ideally in a high-growth DTC or premium brand. Deep fluency in Meta paid creative and top-of-funnel video: hooks, formats, pacing, angles, and what makes a scroll-stopping ad actually convert. A genuinely data-driven approach to creative — comfortable in Meta Ads Manager, Foreplay or equivalent, and creative analytics — able to distinguish what looks good from what performs. Proven ability to study the market, distill winning patterns, and turn them into a steady pipeline of clear, testable concepts. Excellent briefing and communication skills; you make the people who execute your ideas faster and better, and you guide without dictating. Bias for simplicity and speed — you ship, you keep systems lightweight, and you do not over-engineer process. High ownership and accountability; you take a standing goal and drive it to done without being chased. Strong creative taste paired with commercial instinct, and genuine interest in wellness, nutrition, beauty, or longevity. Ability to work fast without sacrificing quality. Ability to receive and deliver radical candor — non-negotiable. Enthusiasm for shaping a motivated, talented, and truth-seeking team culture, with a commitment to personal growth and organizational excellence. #J-18808-Ljbffr Pique