Strategist

Agency: Deutsch

Job Function:

Job Subfunction:

Job Description:

We're looking for a social-obsessed Strategist to join our strategy team working across the Keurig Dr Pepper (KDP) portfolio of brands. Someone who spends too many hours scrolling, knows what's trending before it takes off, and has strong opinions on what brands should (and shouldn't) be doing. Your mission? Build FYP fame, spark conversations, and grow fandom for Canada Dry and Snapple by turning social insights, culture, and audience behaviors into creative opportunities people actually want to engage with.

What You'll Do

• Stay close to evolving social behaviors, trends, formats, and opportunities in social.

• Leverage social listening tools like Sprinklr and YouScan to uncover audience, brand, category, and cultural insights that inspire creative thinking.

• Shape organic social content calendars, developing social-first briefs and collaborating with creative teams to bring our strategies to life.

• Spot timely cultural moments and conversations our brands can authentically participate in.

• Help develop paid social briefs grounded in audience insights, messaging, placements, and campaign objectives.

• Partner with creative teams from concept through execution, ensuring ideas are strategically sound and tailored to social platforms.

• Lead quarterly organic social reports and listening recaps, translating findings into actionable recommendations.

• Proactively bring social-first ideas to the table, from quick-turn content and community engagement to larger activations and brand stunts.

Qualifications
3+ years of hands-on experience working on a brand’s social channels (in-house or agency side)

$75k - $80k

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