VP of Growth

About Full Spectrum Franchise

Full Spectrum Franchise is the only platform that takes a business from "should I franchise?" to a growing, well-sold franchise system under one roof. Our three brands cover the full continuum:

• iFranchise Group — franchise feasibility, strategy, legal coordination, operations manuals and advisory services for emerging and established franchisors.
• FranDevCo — outsourced franchise sales and development, matching qualified franchisee candidates with partner brands.
• TopFire Media — franchise-specialized marketing, lead generation and brand-building.

FSF is backed by L2 Capital Partners, runs fully remote and operates on EOS. We are building one enterprise growth engine across all three brands, so every prospect gets the right solution and every client has a path to buy more of the continuum.

The role

The VP of Growth owns FSF's revenue engine end to end: from the first inquiry to the signed agreement, across all three brands. That means owning the enterprise sales strategy, the sales process, the people who run it, the pipeline it produces and the revenue number it delivers.

In practice, this leader:

• Owns the front door. Every inbound lead is answered fast, qualified consistently and routed to the right solution, whether that is iFranchise Group, FranDevCo, TopFire Media or a combination.
• Owns the funnel. Discovery, proposal, close and expansion follow one documented process in one HubSpot pipeline, with clear stage definitions and handoffs.
• Owns the number. Carries the enterprise new-revenue target and builds a forecast leadership and the board can rely on.
• Owns the culture. Builds a coaching-driven, accountable sales culture where sellers win as one FSF team rather than three separate shops.

Key responsibilities

Growth strategy and revenue ownership

• Set the annual and quarterly growth plan across iFranchise Group, FranDevCo and TopFire Media, tied to FSF's EBITDA targets.
• Carry the enterprise new-revenue target and allocate targets by division, seller and channel.
• Build cross-sell and expansion motions so clients move along the continuum: strategy to development to sales to marketing.
• Identify new service lines and pricing opportunities with the CEO and division leaders.

Enterprise front door

• Stand up and run the enterprise intake, qualification and discovery function staffed by Growth Advisors.
• Fix speed to lead: set response-time standards, staffing coverage and automation so no inquiry waits.
• Make the FSF Discovery Desk the standard for every discovery conversation, connecting a prospect's growth goals to the full capital required.
• Route prospects to the right division and senior advisor, and keep nurture tracks working for leads not ready to buy.

Sales process and pipeline

• Document one end-to-end sales process with stage definitions, exit criteria and handoffs to client delivery.
• Own HubSpot as the single system of record for pipeline, with the HubSpot Analyst maintaining data quality, dashboards and automation.
• Run weekly pipeline reviews and a monthly forecast with clear accuracy targets.
• Partner with Compliance on proposal, contract and franchise sales compliance requirements.

Sales leadership across divisions

• Lead and develop the sales leaders and sellers in each division, partnering with brand presidents on brand-specific expertise.
• Design sales compensation plans with the CEO and CFO that reward enterprise outcomes, not just division sales.
• Hire, onboard, coach and, when needed, exit sellers against clear performance standards.
• Build a sales academy and playbooks so new sellers ramp quickly and every seller sells the full continuum.

Marketing partnership and market presence

• Agree lead volume, quality and conversion targets with marketing and TopFire Media, and close the loop on lead source performance.
• Represent FSF at industry events and with referral partners, attorneys, lenders and franchise brokers.

Reporting and operating rhythm

• Own the growth scorecard and quarterly Rocks within FSF's EOS operating system.
• Prepare growth reporting for the leadership team, the CEO and the board.
• Meet every seller, division leader and key referral partner; audit current pipeline, process maps and comp plans.
• Baseline speed to lead, conversion by stage and forecast accuracy in HubSpot..Deliver a written growth plan with targets, process changes and team priorities.

Qualifications

Required

• 5+ years in B2B sales, with at least 5 years leading sales teams that carried a revenue number. Experience in franchising: franchise consulting, franchise development or sales, franchise marketing, or a franchisor's development team.
• Track record selling high-consideration professional services: consulting, agency, advisory or similar, with deal cycles measured in weeks to months.
• Built or rebuilt a sales process from the ground up: stage definitions, playbooks, forecasting and reporting.
• Led multiple sales teams or product lines and created a shared process and culture across them.
• Hands-on with HubSpot or a comparable CRM; makes decisions from pipeline data, not anecdotes.
• Designed or managed sales compensation plans.
• Skilled consultative seller who still enjoys getting on calls and closing alongside the team.

Nice to have

• Experience in a PE-backed or multi-brand platform company.
• Experience operating within EOS/Traction.
• Built inside-sales or SDR functions focused on lead response and qualification.
• Bachelor's degree or equivalent experience.

Compensation and benefits

Competitive base salary plus a performance-based bonus tied to enterprise growth results, along with a comprehensive benefits package. Full Spectrum Franchise is an equal opportunity employer and values a diverse team.