Regional Area Director, Franchise Performance

Role Description

The Regional Area Director, Franchise Performance - Extended Stay Brands is responsible for driving portfolio-wide performance across assigned extended stay hotels by influencing franchise ownership groups, property management companies (PMCs), and large multi-unit operators. This role serves as a trusted advisor to ownership, ensuring revenue growth, profitability, brand standards compliance, guest experience excellence, and successful new hotel openings and ramp-up performance.

This is a field/remote-based role supporting hotels across a multi-state territory. Candidates must reside within the Eastern or Central Region of the United States to be considered for this position. Overnight travel of up to 70% is required to effectively support franchise partners and portfolio performance.

Qualifications

• Extensive multi-unit hospitality operations and/or sales leadership experience at the corporate or regional level.
• Demonstrated P&L management responsibility with a strong track record of driving revenue and profitability.
• Proven ability to influence senior-level stakeholders without direct authority.
• Experience supporting new hotel openings and ramp-up performance preferred.
• Bachelor’s degree required or an equivalent combination of education and relevant work experience.
• Strong analytical, financial, and data-driven decision-making skills.
• Excellent written, verbal, and presentation communication skills.
• Advanced consulting, training, and persuasion capabilities.
• Proficiency with business tools including Microsoft Word, Excel, PowerPoint, Outlook, Concur, and Workday.
• Exceptional time management, organization, and follow-through in a fast-paced, field-based environment.
• Demonstrated commitment to Choice cultural values: Be Bold, Be Quick, Listen, Be Curious, and Show Integrity.
• Ability to travel extensively, including overnight travel of up to 70%.

Requirements

• Drive portfolio-wide revenue growth, market share, and profitability through proactive consulting and performance optimization.
• Cultivate strong, trusted relationships with franchisees and PMCs, balancing strategic guidance with immediate operational support.
• Partner with Sales, Revenue Management, and Call Center teams to optimize lead generation, RFP participation, and call-forwarding effectiveness.
• Monitor GOP performance and drive best-practice implementation, including HotStats utilization.
• Ensure execution of all brand programs and continuous improvement of Quality Assurance and Guest Satisfaction scores.
• Partner with Opening Services to support franchisees through construction, pre-opening planning, and on-schedule hotel launches.
• Develop and execute pre-opening sales and marketing strategies focused on local account acquisition.
• Guide ownership on market segmentation strategies to maintain OTA contribution below targeted thresholds and achieve extended stay room-night mix goals.
• Conduct regular performance check-ins and promote best-practice sharing across the portfolio.
• Identify development opportunities and collaborate with Franchise Development as appropriate.
• Analyze guest feedback and Quality Assurance results to identify improvement opportunities and drive corrective action.
• Proactively address guest relations trends to minimize escalations.
• Encourage compliance with training, certification, and brand learning programs, including ChoiceU.
• Partner with owners to address hotel condition needs and promote timely renovations and self-PIP initiatives.
• Lead extended stay technology integration efforts, ensuring effective adoption of ChoiceEdge, ChoiceAdvantage, and related platforms.
• Partner with Technology teams to define system requirements, reporting needs, and testing for extended stay brands.
• Support training and engagement initiatives for hotels, owners, PMCs, and internal stakeholders.
• Identify and scale best practices across Choice and extended stay portfolios, contributing to cross-organizational collaboration.

Benefits

• Competitive compensation and benefits, including medical, dental, and vision coverage.
• Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance.
• Financial benefits for retirement and health savings.
• Employee recognition programs.
• Discounts at Choice hotels worldwide.