Product Manager, Consultant

Product Manager Consultant

As the Product Manager Consultant at Blue Shield of California, you will be a strategic leader within the Member Engagement Engine / Clinical Engagement Team. Reporting to the Senior Manager, you are tasked with defining the strategic direction and overseeing the execution of digital engagement initiatives that personalize member experiences. Your role is vital in leveraging digital technologies to guide members toward cost-effective, high-quality healthcare services, in alignment with our mission to enhance health outcomes and reduce healthcare costs through effective digital interventions.

Our leadership model is about developing great leaders at all levels and creating opportunities for our people to grow – personally, professionally, and financially. We are looking for leaders that are energized by creative and critical thinking, building and sustaining high-performing teams, getting results the right way, and fostering continuous learning.

Responsibilities

In this role, you will:

• Lead the development and execution of a digital personalization strategy that integrates clinical insights with member data to deliver highly personalized health experiences.
• Oversee the mapping of member journeys to ensure digital touchpoints effectively enhance member engagement and drive health outcomes
• Collaborate with backend integration and vendor management teams to ensure digital tools and platforms are optimally aligned with personalization goals
• Define and refine data requirements and personalization parameters in conjunction with IT, Data Analytics, and Health Solutions teams to support scalable and effective digital health programs
• Develop and manage a comprehensive digital roadmap that supports our future vision around clinical engagement, ensuring continuous improvement and adaptation to member needs and industry trends
• Create and present business cases for investments in personalization solutions that align to our teams goals and advance cost of health care initiatives
• Lead cross-functional teams in the design and implementation of digital clinical programs, focusing on care gap identification, prioritization, and intervention strategies
• Evaluate and leverage advanced analytics and machine learning technologies to enhance predictive modeling capabilities and improve decision-making processes
• Ensure all digital engagement initiatives comply with healthcare regulations and privacy standards, maintaining the highest levels of data integrity and security
• Report regularly to senior management and stakeholders on the progress, impact, and strategic adjustments of digital personalization initiatives
• Mentor and guide team members, fostering a culture of innovation, collaboration, and continuous learning within the team
• Establish KPIs and reporting frameworks to track engagement, journey performance, care gap closure, and cost-of-care savings
• Use analytics, segmentation, and predictive insights to continuously improve campaign design and member targeting
• Lead agile backlog prioritization for campaign iterations, quick wins, and longer-term personalization enhancements

Qualifications

In this role, you will need:

• A Bachelor's degree in Healthcare Administration, Business Administration, Information Technology, or a related field; Graduate degree is highly desirable
• At least 6 years of prior relevant experience in digital product management, digital health strategy, or management consulting with a focus on personalization and clinical engagement preferred
• Extensive experience in leading digital health initiatives, with a proven track record in developing and implementing personalization strategies
• Understanding of population health management and its application in digital engagement platforms
• Strong leadership skills with the ability to drive strategy and innovation in a complex healthcare environment
• Expertise in data analytics, user experience design, and predictive modeling to enhance personalization and member engagement
• Excellent communication and collaboration skills to effectively lead cross-functional teams and interact with diverse stakeholders
• Experience with AI and machine learning tools in a healthcare setting highly preferred

This role requires employees to be in-office based on our hybrid workplace model, balancing purposeful in-person collaboration with flexibility. For most teams, this means coming into the office two days each week. Employees living more than 50 miles from an office location will work with their manager to determine in-office time based on business need.

About Us

Blue Shield of California became a subsidiary of Ascendiun in January 2025. Ascendiun is a nonprofit corporate entity that is the parent to a family of organizations including Blue Shield of California and its subsidiary, Blue Shield of California Promise Health Plan; Altais, a clinical services company; and Stellarus, a company designed to scale healthcare solutions. Together, these organizations are referred to as the Ascendiun Family of Companies.

At Blue Shield of California, our mission is to create a healthcare system worthy of our family and friends and sustainably affordable. We are transforming health care in a way that genuinely serves our nonprofit mission by lowering costs, improving quality, and enhancing the member and physician experience.

To achieve our mission, we foster an environment where all employees can thrive and contribute fully to address the needs of the various communities we serve. We are committed to creating and maintaining a supportive workplace that upholds our values and advances our goals.

Blue Shield is a U.S. News Best Company to work for, a Deloitte U.S. Best Managed Company and a Top 100 Inspiring Workplace. We were recognized by Fair360 as a Top Regional Company, and one of the 50 most community-minded companies in the United States by Points of Light. Here at Blue Shield, we strive to make a positive change across our industry and communities – join us!

Our Values:

• Honest. We hold ourselves to the highest ethical and integrity standards. We build trust by doing what we say we're going to do and by acknowledging and correcting where we fall short.
• Human. We strive to listen and communicate effectively, showing empathy by understanding others' perspectives.
• Courageous. We stand up for what we believe in and are committed to the hard work necessary to achieve our ambitious goals.

Our Workplace Model

• For most teams, this means coming into the office two days per week.
• Employees living more than 50 miles from an office location, out of state employees, and employees in certain member-facing roles should work with their manager to determine in-office time based on business need.
• For employees with medical conditions that may impact their ability to work in-office, we are committed to engaging in an interactive process and providing reasonable accommodations to ensure their work environment is conducive to their success and well-being.

The Company reserves the right to require more presence in the office based on business needs, and requirements are subject to change with periodic reviews.

Physical Requirements:

Office Environment - roles involving part to full time schedule in Office Environment. Based in our physical offices and work from home office/deskwork - Activity level: Sedentary, frequency most of work day.

Please click here for further physical requirement detail.

Equal Employment Opportunity:

External hires must pass a background check/drug screen. Qualified applicants with arrest records and/or conviction records will be considered for employment in a manner consistent with Federal, State and local laws, including but not limited to the San Francisco Fair Chance Ordinance. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, national origin, sexual orientation, gender identity, protected veteran status or disability status and any other classification protected by Federal, State and local laws.

Job Info

• Job Identification 20260951
• Job Category Marketing and Product Management
• Posting Date 05/28/2026, 04:43 PM
• Job Schedule Full time
• Locations Oakland - Twelfth
• Pay Range for California $123090.00 to $184800.00
• Pay Range for Bay Area $138756.00 to $208320.00
• Note Please note that this range represents the pay range for this and many other positions at Blue Shield that fall into this pay grade. Blue Shield salaries are based on a variety of factors, including the candidate experience, location (California, Bay Area, or outside California), and current employee salaries for similar roles.
• Role can be filled by a candidate requiring sponsorship No