Marketing Manager

Job Title:
Marketing Manager

Location:
CityScape

What you'll do:
As a Marketing Manager, you'll assist in developing, leading and executing marketing strategies and sales support efforts for key lines of business, including product and treasury management for the bank. One of your key responsibilities is to be a resource for executives and sales teams, business units and departments on strategic marketing initiatives, public relations, event marketing and general sales support. In this role you will assist in managing marketing strategies and budgets for business line(s), new or enhanced products, company strategic initiatives and special projects.

• Responsible for supporting the Marketing Director or Senior Marketing Manger by building relationships and regularly interactions with executives. Support and lead the creation and hosting of bank-hosted or sponsored events.
• Manage the development and placement of marketing assets for all media outlets (print, radio, TV, online, billboard, etc.) and create and update collateral.
• Develop promotions and campaigns to support the selling of bank products and services, develop presentation decks, talking points and other materials for executives and other spokespeople.
• Maintain website and keeping content fresh and engaging and ensure compliance approvals for auditing purposes. May manage the design, content and delivery of the collateral system for the bank.
• Develop and manage marketing strategies and budgets for key lines of businesses, new or enhanced products, company strategic initiatives and special projects.
• Manage business development activities including budgeting, sponsorship ad creation and fulfillment, event coordination and execution, email marketing for assigned sales team and ROI tracking of expenditures.
• Manage the marketing budget including reforecasting and planning and partners with executive management on community sponsorships, donations, and Community Reinvestment Act contributions.
• Ensure marketing activities are within budgeted scope.
• Perform market and competitive research and gather data from targeted sources useful in the sales process.
• Act as an advisor for key business lines and ensure positioning is effective.
• Maintain collection of final reporting on event marketing initiatives and makes recommendations about future event marketing investments.
• Serve as marketing representative on operational and risk committees and creates risk assessments as it relates to Reputation Risk and track and communicate key metrics for company-wide risk reporting and collaborate with the CRM administrator(s) to ensure dashboards and reports effectively track marketing and business development initiatives, and are visible and easily accessible to sales managers and division executives.
• Lead and develop a team; responsible for hiring, coaching, performance management, training and development.

What you'll need:

• 8+ years of related experience in Marketing & Communications or similar field.
• Previous product marketing experience a plus.
• High school diploma required; Bachelor's degree in related field preferred.
• Previous leadership experience preferred.
• Intermediate to advanced knowledge of marketing campaign management across channels. Knowledge of marketing processes including but not limited to creative work, messaging, working with agencies and vendors, etc.
• Intermediate to advanced knowledge of applicable regulatory and legal compliance obligations, rules and regulations, industry standards and practices.
• Intermediate to advanced skills in personal computer operation, marketing program management, Workfront or other project management tools.
• Intermediate to advanced proficiency in writing and editing marketing communications. Experience with Canva or similar tools a plus.
• Advanced speaking and writing communication skills.
• May require up to 25% travel.

Benefits you'll love:
We offer all the important things you'd want - like competitive salaries, an ownership stake in the company, medical and dental insurance, time off, a great 401k matching program, tuition assistance program, an employee volunteer program, and a wellness program. In addition, you'll have the opportunity to bolster your business knowledge, learning the ins and outs of how successful companies operate and manage their finances, giving you invaluable hands-on experience to help grow your career!

About the company:

Western Alliance Bank, Member FDIC, is a wholly owned subsidiary of Western Alliance Bancorporation. Serving clients nationwide, Western Alliance Bank includes six legacy bank brands - Alliance Association Bank, Alliance Bank of Arizona, Bank of Nevada, Bridge Bank, First Independent Bank and Torrey Pines Bank - that remain part of the company's heritage, as well as AmeriHome Mortgage, a Western Alliance Bank Company.

Western Alliance Bancorporation is committed to equal employment and will consider all qualified applicants without regard to race, sex, color, religion, age, nation origin, marital status, disability, protected veteran status, sexual orientation, gender identity or genetic information. Western Alliance Bancorporation is committed to working with and providing reasonable accommodations for individuals with disabilities. If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process and/or need an alternative method of applying, please email View email address on click.appcast.io or call View phone number on click.appcast.io. When contacting us, please provide your contact information and state the nature of your accessibility issue. We will only respond to inquiries concerning requests that involve a reasonable accommodation in the application process.

© Western Alliance Bancorporation