Area Sales Representative

Area Sales Representative

Are you a motivated, results-driven sales professional eager to build strong relationships and accelerate growth? American First Finance is seeking a dynamic Territory Sales Representative to expand our market presence and cultivate valuable partnerships with merchants. We offer a competitive compensation package designed to reward performance and fuel success. With uncapped earning potential, top performers enjoy unlimited income opportunities and a clear path to maximizing their success.

Key Responsibilities:

• Develop and grow merchant relationships by ensuring high levels of customer satisfaction through consistent engagement.
• Build and manage a strong sales pipeline of quality prospects within the assigned territory.
• Conduct in-person visits to 8-10 stores daily, securing 10+ new merchant partners each month.
• Meet or exceed sales targets, taking full accountability for performance and results.
• Leverage AFFs CRM tools to track interactions, manage leads, and optimize sales strategies.

Minimum Requirements & Qualifications:

• 1+ year of proven success in B2B outside sales, consistently achieving measurable sales goals.
• Highly motivated and performance-driven, with a strong desire to exceed expectations.
• Exceptional organizational skills with a high level of integrity and professionalism.
• Strong face-to-face selling experience with excellent negotiation and closing skills.
• Self-starter mindset, with the ability to independently build and manage a sales pipeline.
• Ability to collaborate with internal teams, including Marketing, Training, and Sales Operations, to drive business success.
• Valid drivers license and car insurance required for regular travel within the assigned territory.
• Extensive experience in retail consumer finance, merchant services, or SaaS preferred.

Bilingual applicants are encouraged to apply! About FirstCash Holdings, Inc. FirstCash Holdings, Inc. is the leading international operator of pawn stores and a premier provider of technology-driven point-of-sale payment solutions, both dedicated to serving cash- and credit-constrained consumers. With over 3,000 pawn stores across 29 U.S. states, the District of Columbia, and Latin America including Mexico, Guatemala, Colombia, and El SalvadorFirstCash offers a diverse selection of pre-owned jewelry, electronics, tools, appliances, sporting goods, musical instruments, and more. In addition, our stores provide small, non-recourse pawn loans secured by pledged personal property, offering accessible financial solutions to the communities we serve. Through our wholly owned subsidiary, American First Finance (AFF), FirstCash also delivers lease-to-own and retail finance payment solutions for consumer goods and services. With a nationwide network of over 13,000 retail merchant partners, we help customers access flexible financing options tailored to their needs. With a workforce of approximately 20,000 employees across the U.S. and Latin America, FirstCash is committed to excellence, innovation, and financial inclusion. As a recognized industry leader, the company is a proud component of both the S&P MidCap 400 Index and the Russell 2000 Index, reflecting our strength and stability in the market. Join FirstCash and be part of a company that values integrity, customer service, and growth.