Marketing Analyst

Job Title: Marketing Analyst & Operations Specialist Location: Chicago, IL (In-office, full-time) About Us We market and manage over 12,000 apartments across Chicago, Kansas City, and St. Louis. Our mission is simple: make finding and living in an apartment easier and more enjoyable. We’re looking for a Marketing Analyst & Operations Specialist who is equal parts data detective, HubSpot architect, and WordPress optimizer to help us grow smarter and faster. Responsibilities Manage 21 WordPress sites: plugin updates, theme optimization, security monitoring Implement SEO best practices, schema markup, and performance improvements Set up A/B tests, CRO tools, and landing page templates to drive conversions Partner with IT on hosting/maintenance and troubleshoot technical issues Serve as in-house Google Analytics 4 expert: event setup, tracking, and attribution Build dashboards integrating web, ad, email, and social campaign data Translate analytics into insights for leasing and marketing strategies Own HubSpot end-to-end: workflows, smart lists, lead scoring, forms, landing pages, nurture programs Integrate HubSpot with Salesforce and AppFolio; troubleshoot sync issues and enforce clean data Train teammates on HubSpot usage and automation Collaborate with marketing, IT, and third-party vendors to optimize tools and campaigns Champion UTM tracking, attribution, and conversion reporting best practices Research and implement new marketing automation and martech solutions Requirements Chicago-based and available to work in-office (collaborative role) 4–6+ years in marketing analytics or marketing operations Strong WordPress expertise: custom post types, plugins (Yoast, Elementor, Gravity Forms), CRO tools, staging environments Extensive HubSpot experience: automation workflows, multi-touch nurture campaigns, integrations, advanced reporting Google Analytics 4 mastery: event tracking, data layers, conversions, dashboards Strong Excel/SQL/BI skills (Looker, Tableau, Power BI a plus) Comfortable with APIs, Zapier/Make, and webhooks Strong communicator able to bridge data, tech, and creative marketing teams Why You’ll Love Working Here Impact: Your dashboards and optimizations directly influence how 12,000 apartments get leased Ownership: Lead authority on HubSpot and WordPress, trusted across the team Tools & Scale: Manage a modern stack (HubSpot, Salesforce, AppFolio, GA4, WordPress) at enterprise scale Growth: Opportunity to innovate, test, and implement bold ideas Compensation & Benefits Competitive salary range ($75k-$80k annually) Health, dental, vision insurance Paid time off + holidays 401(k) with company match Apartment discounts #J-18808-Ljbffr