Community Relations Specialist
Telephone Electronics
Description BASIC JOB SUMMARY: The Community Relations Specialist drives community engagement strategies across active, new, and proposed fiber markets. This is a key role for developing TEC's Fiber-To-The-Home (FTTH) business. This role acts as a trusted liaison between TEC and the communities we serve, leads engagement initiatives, and helps build a scalable, best-in-class community relations function. ESSENTIAL JOB FUNCTIONS: The essential job functions and duties described below may not be the only requirements of the position. It may be necessary to follow other instructions or perform other related duties required by the company.
- Serve as the lead community liaison, managing communications and relationship strategies for active deployment markets as well as new and prospective market entries.
- Conduct market research including ride-alongs, on-site assessments, and develop/maintain Market Profiles that document community insights, landmarks, local opportunities, and key relationships.
- Develop and provide structured Local Market Briefs that include community sentiment, key influencers, advertising opportunities, and messaging insights to support Marketing and Sales strategies.
- Provide ongoing market intelligence to Marketing and Sales, including customer objections, adoption barriers, messaging insights, and hyperlocal advertising opportunities to improve campaign performance.
- Identify and monitor hyperlocal communication channels such as community social media groups and forums, providing insights and opportunities for localized marketing and engagement.
- Support pre-construction market planning by identifying community leaders, local organizations, advertising opportunities, and potential partnerships to prepare markets for deployment.
- Identify and engage early community champions, business prospects, and high-interest areas to support Sales pipeline development and early adoption.
- Lead the planning and execution of community engagement initiatives within local markets, including town halls, Chamber of Commerce meetings, civic group presentations, open houses, and community events.
- Collaborate closely with cross-functional teams including construction, engineering, and operations to stay ahead of build activities and proactively inform communities.
- Develop and help manage multi-channel communication strategies (in-person, digital, social media) to maintain transparency and strengthen TEC's local presence.
- Monitor community sentiment, track recurring issues, and escalate key concerns to leadership, providing insights and recommendations to support decision making and maintain community trust.
- Support coordination and escalation of community inquiries and concerns in collaboration with internal teams.
- Coordinate the resolution of construction-related community concerns (e.g., property damage, traffic access issues) by working across internal departments and ensuring satisfactory outcomes.
- Maintain and grow an active online community presence, regularly posting updates, responding to concerns, and advertising community engagement opportunities.
- Support strategic new market entry by identifying and building relationships with community leaders, civic groups, and local influencers ahead of deployment.
- For those with leadership experience, act as a mentor for other Community Relations Specialists, providing guidance, sharing best practices, and helping develop a scalable, high-performing team across regions. Assist in standardizing templates, playbooks, and communications tools to enhance the consistency and quality of community engagement across all markets.
- Provide regular executive reporting on community outreach activities, public sentiment, issue resolution metrics, and strategic recommendations.
- Travel regularly within assigned markets to attend meetings, engage with communities, and manage events; occasional travel to other TEC regions is expected (travel will vary depending on market expansions/launches and seasonality).
- Lead, mentor and coach a junior team
- Other duties as assigned
Vacancy posted 20 hours ago
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