Sr. Product Marketing Manager - Audience Engagement (Remote)

Sr. Product Marketing Manager - Audience Engagement

RainFocus, one of the most innovative software companies in the heart of Utah's Silicon Slopes, is in search of an exceptional Product Marketing Manager. RainFocus cares about its employees, customers, and the world in which we live. Our rapidly-growing team serves Fortune 500 companies like Cisco, Oracle, Gartner, and VMware to prepare and execute events, each with tens of thousands of attendees, across the world. Those events are delivered through our industry-disrupting software platform, with groundbreaking business intelligence, to elevate the attendee experience, streamline event operations, and accelerate marketing teams. We are well-funded, growing fast, taking on an established industry leader, and building a company that is changing the marketit will be challenging, fun, and exciting.

As the Senior Product Marketing Manager -Audience Engagement you will drive a key RainFocus product line serving as the go-to-market bridge between our event data and the Revenue Action Orchestration (RAO) ecosystem. You will lead cross-functional teams to define business cases, align solutions, and ensure successful market delivery. Reporting to the Director, Product Marketing you will work closely with product, marketing, and customer success leaders to lead our go-to-market strategy.

Does This Sound Like You?

• You multiply the efforts of those around you by coaching peers and fostering cross-departmental collaboration.
• You are an entrepreneurial leader who takes calculated risks and holds strong opinions loosely.
• You get excited about a combining event with digital intent signals into holistic CDPs to drive account expansion
• You communicate with well-constructed arguments and a sense of humor.
• You happily manage detailed logistics to ensure product success.
• You identify process gaps, connect unseen business problems to solutions, and build self-driven initiatives.
• You are willing to abandon outdated habits to help the business scale and evolve our team methodologies.
• You enjoy working alongside highly technical, driven peers and constantly push yourself to learn.
• You rely on qualitative and quantitative data gathered through active listening.

Essential Responsibilities

• Educate audiences, internal teams, and buyers on the shift toward agentic sales in a highly agile manner.
• Direct the full lifecycle of strategic growth initiatives while aligning Sales, Product, and Finance departments.
• Architect AI-driven systems and frameworks that solve business bottlenecks and increase the team's velocity.
• Take complete accountability for product marketing deliverables to drive results, even amidst cross-functional ambiguity.
• Conduct market research to inform long-term strategy, strategic product themes, and agile roadmaps.
• Build business cases and financial models for product innovation.
• Execute the go-to-market strategy for the sales product line, heavily focusing on the Salesforce/CRMs, data strategies, and integrations in the RAO space.
• Partner with product owners to align solutions with business goals and customer needs.
• Develop compelling value propositions, pricing, and messaging that translate complex RAO concepts into clear revenue ROI.
• Equip sales and account managers with effective enablement tools and marketing assets.
• Manage the release process to ensure marketing, sales, service, and support are fully prepared for new features.
• Engage directly with Fortune 500 companies to understand their challenges and fuel product innovation.

Required Skills and Experience

• 5 to 10+ years of successful B2B software product marketing or product management experience.
• Deep expertise in CRM ecosystems (especially Salesforce) and the Revenue Action Orchestration (RAO) category.
• Ability to position AI-driven insights and shift messaging from static dashboards to real-time guided revenue execution.
• Background marketing to CROs, RevOps, and Sales Operations leaders.
• Track record of successfully launching innovative products that deliver measurable business results.
• Experience working in agile SaaS environments with continuous delivery models.
• Strong grasp of enterprise service models alongside sales and marketing dynamics.
• Familiarity with the event management software market and the unique challenges of large-scale user conferences.
• Ability to independently manage large-scale, cross-departmental initiatives and remove blockers without supervision.
• Proven ability to proactively identify and solve undefined business gaps.
• Strong mentorship skills to turn individual expertise into a shared asset for the team.
• MBA or compelling comparable experience required