Associate Brand Manager - Hudson, Solerno and Silent Pool

Job Introduction We're looking for a passionate and self-driven ABM to help drive the vision, strategic planning, and execution of annual plans. The individual will lead and support key programs and new product launches. As a cross‑functional role, the ABM regularly interacts with various functions, such as Finance, Commercial, and Analytics. The ABM assists with everything from P&L to advertising to trade programming. Company William Grant & Sons Location: New York, NY Main Responsibility In this role, you will support the development of annual strategic and business planning to develop an incubation model for Hudson Whiskey, Silent Pool Gin and Solerno Blood Orange Liqueur that can be scaled nationally. Specifically, you will take the lead or provide support in various key programs including creative development, PR/influencer/experiential programs, trade programming, shopper and e‑commerce programs, paid media, and innovation launches. You will be responsible for ensuring visual brand identity consistency across all consumer touchpoints, such as product, packaging, and communications. You'll be tasked with effectively synthesizing data from multiple sources to identify issues, opportunities, and insights so that you can make recommendations for optimizing plans. You will work closely with sales to identify opportunities to expand business and provide marketing support in existing channels of trade. Day to day will include monthly business performance analysis to uncover and activate against business drivers, manage purchase orders, and track A&P expenses for the assigned brand. Understanding brand development levers like trend watching, consumer behavior analysis, agency support needs, and adherence to brand guidelines will be critical to one's success in this role. Our Ideal Candidate Our ideal candidate brings 2+ years of experience at a world‑class CPG company, alcohol beverage company or agency with 1+ year in brand management. In addition, our ideal candidate has a demonstrated track record of leading projects from strategy to execution through to evaluation as well as managing cross‑functional teams or agencies. The base salary range for this role, based out of our NYC office is $100,000 - $115,000. Other Skills And Qualifications Bachelor's degree required; Master's Degree in Business Administration or a related field is preferable Minimum of 2 years of progressively responsible brand management experience within the beverage/alcohol or consumer goods industry Highly organized with a keen attention to detail and task management skills Creativity in problem solving and communications development Keen attention to detail with a specific focus on accuracy Ability to multi‑task in a deadline driven environment and operate effectively in a less structured environment Strong budget management and analytical skills; proficient in Excel An understanding of the marketing mix and key levers to impact a brand's performance Experience in managing effective and positive key stakeholder relationships - both externally and internally Strong written & verbal communication skills; effective teamwork and strong interpersonal skills What We Can Offer You We offer a competitive salary and benefits which are designed to promote our employees financial wellbeing. Employees are also eligible to participate in a bonus plan. Our employees enjoy a generous vacation entitlement. Comprehensive Private Healthcare that includes Medical, Dental & Vision Our employees can join our 401(k) savings plan; the company matches employees' contribution up to 5%, in addition to a discretionary contribution. Our Employee Assistance Programme offers practical, impartial support on everyday matters ranging from medical, financial and legal to home and family issues. Our Life and AD&D cover is a multiple of three times your annual basic salary. Product allowance so that you can enjoy our fantastic portfolio of brands with your family and friends. Every employee has the opportunity to claim funding each year for a charity or charities for which they have raised money, volunteered their time or personally donated. Learning resources to help you be your best self. #J-18808-Ljbffr Women of the Vine & Spirits