Product Manager - New Laboratory & Wellness Services

Job Description

Job Description

Benefits:

• Health insurance
• Home office stipend
• Paid time off
• Parental leave
• Vision insurance
• 401(k)
• 401(k) matching
• Dental insurance
• Employee discounts

The New Laboratory & Wellness Services Product Manager will support the evaluation, launch, implementation, and lifecycle management of new healthcare services, laboratory testing offerings, wellness products, and vendor-supported programs across our direct-to-consumer healthcare franchise network.

This role is ideal for a healthcare project manager, vendor partnerships manager, implementation manager, or product operations professional with experience coordinating cross-functional launches in healthcare services, diagnostics, wellness, laboratory testing, or related service-based environments.

This position coordinates internal teams, franchise stakeholders, laboratories, and external healthcare service providers from initial evaluation through launch, adoption tracking, and ongoing performance management. This is a mainly remote position reporting to the VP of Product Management.

This is not a software product management role. The focus of this position is healthcare service implementation, vendor partnership management, launch execution, operational readiness, and lifecycle management.

Essential Duties and Responsibilities
The essential duties & responsibilities include but are not limited to the following:
Product Strategy, Development, & Launch Management

• Research and evaluate new laboratory testing services, wellness offerings, and healthcare products that align with organizational growth objectives.
• Evaluate prospective laboratory and vendor partners to determine strategic fit, operational readiness, service quality, and commercial viability.
• Coordinate product feasibility reviews, monitor post-launch performance/metrics, and analyze utilization trends to recommend ongoing lifecycle improvements.
• Serve as the primary project manager for new product and service introductions, maintaining project plans, timelines, and milestones.
• Ensure all launch deliverables meet organizational standards and proactively mitigate project risks.
• Develop launch materials, operational documentation, and franchise support resources to facilitate successful implementations.

Vendor & Partner Relations

• Act as the primary liaison for new laboratory, wellness, and service provider relationships, managing onboarding, communication, and performance monitoring.
• Facilitate negotiation and implementation of product-related operational requirements with external partners.

Cross-Functional Collaboration

• Partner with internal teams (Marketing, Operations, Training, IT, Compliance) to ensure alignment on positioning, implementation, and system requirements.
• Support franchise owners and staff during launch periods, serving as a subject matter expert for assigned products and services.
• Work with leadership to support departmental strategic initiatives and special projects.

Required Skills/Abilities 

• Bachelor’s degree in Business, Marketing, Healthcare Administration, Life Sciences, Project Management, or a related field.
• Minimum of 3 years of experience in healthcare services, healthcare project management, implementation management, partner management, product operations or a related role.
• Demonstrated experience managing multiple projects simultaneously in a fast-paced environment.
• Strong organizational and project management skills with exceptional attention to detail.
• Excellent written, verbal, and presentation communication skills.
• Experience coordinating internal teams and external partners to deliver projects on time and within defined requirements.
• Strong analytical and problem-solving capabilities, including the ability to review utilization trends, service performance, and operational feedback.
• Proficiency with Microsoft Office Suite, Google Workspace, and project management tools
• Up to 10% travel required for conferences, training events, vendor meetings, franchise meetings, and other business activities.
• Possess exceptional interpersonal skills, with the ability to convey information clearly through various channels, including telephone, digital conferencing, and professional writing.
• Experience working with laboratories, third-party vendors, healthcare service providers, wellness partners, franchise operators, or distributed field teams preferred.
• Experience coordinating launches, implementations, vendor onboarding, or cross-functional healthcare initiatives strongly preferred.
• Familiarity with direct-to-consumer healthcare models preferred.
• Experience working with third-party vendors, laboratories, or healthcare service providers preferred.

Physical Demands and Work Environment 
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions.

• Office environment
• Prolonged periods sitting at a desk and working on a computer.
• Must be able to lift up to 15 pounds at times.

Flexible work from home options available.