Sales Counselor

Job Description

Job Description

Sales Counselor

Charter Senior Living- Bowling Green, KY

Pay $45,000-$50,000/yr

Looking for our next all-star Sales Counselor with assisted living, senior living, hospitality, customer service, or sales experience!

At Charter Senior Living, we are dedicated to enhancing the lives of our residents through compassionate care, meaningful relationships, and exceptional service. Our mission — To Enhance the Human Spirit — extends not only to our residents, but also to the associates, families, and communities we support every day.

We are seeking a motivated, compassionate, and relationship-focused Sales Counselor to help prospective residents and families navigate the senior living journey while supporting occupancy growth and community outreach efforts.

This role is ideal for someone who enjoys connecting with people, building relationships, conducting tours, and helping families make important life decisions with confidence and support.

If you are passionate about customer service, senior living, and helping families find the right community, we would love to meet you!

Why Join Charter Senior Living?We’ve Got You Covered

• Get paid today with ZayZoon

• Free medical insurance plan options

• Medical, dental, and vision insurance

• Paid training

• Paid time off and holiday pay

• Career growth and advancement opportunities

• Supportive leadership and engaged company support team

• Environment where your voice is heard and appreciated

• Opportunity to make a meaningful impact in the lives of seniors and families

Our MissionTo Enhance the Human Spirit

Our Core Values

• Serve with Heart

• Serve with Purpose

• Serve with Courage

• Have Fun While Serving

Position Summary

The Sales Counselor works under the direction of the Sales & Marketing Director and is responsible for supporting occupancy growth through lead management, community outreach, tours, follow-up, and relationship-building with prospective residents and families.

This role helps guide families through the senior living decision-making process while ensuring exceptional customer service and consistent follow-through from inquiry to move-in.

The ideal candidate is organized, professional, self-motivated, and passionate about helping others.

Responsibilities

Sales & Lead Management

• Support occupancy growth and census goals

• Respond to inquiries from prospective residents and families

• Conduct personalized community tours

• Follow up with leads through phone calls, emails, and outreach efforts

• Maintain accurate lead documentation and CRM updates

• Support deposit and move-in conversion goals

Relationship Building & Customer Experience

• Build strong relationships with prospective residents, families, and referral sources

• Provide compassionate guidance throughout the decision-making process

• Ensure prospective residents and families feel welcomed, informed, and supported

• Help maintain a positive and hospitality-focused customer experience

Community Outreach & Marketing Support

• Assist with marketing events, networking, and outreach initiatives

• Represent the community professionally within the local market

• Help promote community programs, services, and events

• Support community presentation and “tour ready” standards

Team Collaboration

• Partner with the Sales & Marketing Director and leadership team to support occupancy initiatives

• Collaborate with operations and clinical teams to ensure smooth move-in transitions

• Participate in sales meetings, community events, and training opportunities

Qualifications

• Previous sales, customer service, hospitality, leasing, or senior living experience preferred

• Assisted living or memory care experience strongly preferred

• Strong communication and relationship-building skills

• Self-motivated and goal-oriented mindset

• Excellent organizational and follow-up abilities

• Compassionate and customer-focused attitude

• Ability to multitask in a fast-paced environment

• CRM or lead management experience preferred

What Makes a Great Fit

We are looking for someone who:

• Enjoys helping seniors and families during important life transitions

• Thrives in relationship-building and customer service environments

• Leads with professionalism, compassion, and positivity

• Is organized, dependable, and goal-oriented

• Enjoys community outreach and networking

• Balances occupancy goals with exceptional customer care

What Our Associates Say About Charter

“It truly feels like family at Charter.”

“The residents become an extension of my family.”

“They truly live out their mission and values.”

“I love working for a company that genuinely puts people first.”

If you are looking for a rewarding opportunity where you can help families find the right senior living community while growing your career in sales and relationship-building, apply today to join Charter Senior Living!