VP, Brand & Communications

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a VP, Brand & Communications based in the United States.

This is a senior brand and communications leadership role responsible for shaping a unified brand across education, live entertainment, and commercial partnerships.
You will translate a mission centered on human connection, presence, attention, and digital wellbeing into a compelling and differentiated market narrative.
The role combines high-level brand strategy with hands-on creative, content, communications, and event execution.
You will lead a lean internal team while collaborating closely with sales, education, artist relations, and commercial stakeholders.
You will also oversee agencies, freelancers, and production partners, maintaining a consistently high creative and communications standard.
This is a highly visible player-coach opportunity for a builder who enjoys operating in an ambitious, fast-moving environment.
The successful leader will help strengthen brand equity, expand visibility, and create experiences that resonate across diverse audiences and channels.

Accountabilities:

• Own the overarching brand platform, positioning, messaging, voice, and creative standards across multiple business segments, ensuring the organization presents one coherent and recognizable story.
• Lead company-wide communications, including media and public relations, executive communications, thought leadership, and the external point of view on presence, attention, and digital wellbeing.
• Personally write, edit, and shape high-impact communications and creative work across websites, campaigns, social media, executive materials, and other key brand touchpoints.
• Develop and maintain scalable brand guidelines, voice-and-tone standards, creative systems, and processes that support consistent execution as the organization grows.
• Direct creative and content development across campaigns, brand films, photography, design, editorial content, and social media, working closely with internal and external creative talent.
• Own the digital and social presence from strategy and editorial planning through content creation, publishing, and performance refinement.
• Establish and protect a high creative-quality bar, reviewing work from internal teams, agencies, freelancers, and production partners before launch.
• Lead the brand experience across concerts, festivals, trade shows, school and district events, and partner activations, including hands-on participation at key events.
• Partner with Sales, Education, and Artist Relations to develop event environments, booths, signage, materials, and activations that reinforce brand standards and support commercial objectives.
• Identify high-impact launches, partnerships, cultural moments, and other opportunities that can increase brand visibility and influence efficiently.
• Build and lead a lean internal creative and content/social team while managing external agencies, freelancers, designers, editors, and production partners.
• Own the brand and communications budget, determining when capabilities should be developed internally versus supported through agencies or freelance specialists.
• Contribute brand, communications, and market perspectives to broader marketing and company strategy as a member of the Marketing Leadership Team.
• Act as a trusted internal brand guardian across Marketing, Sales, Product, Education, and other functions, promoting consistency while enabling teams to move quickly.

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field, or an equivalent combination of education and professional experience.
• 10–15+ years of progressive experience in brand, communications, creative, or related leadership roles, including responsibility for the brand and/or communications strategy of an entire business.
• Demonstrated experience building and leading teams and managing agencies, freelancers, and other external creative or communications partners.
• Proven player-coach approach, with recent hands-on experience personally writing, editing, art-directing, or shaping creative work rather than operating solely as a strategic manager.
• A strong portfolio demonstrating end-to-end brand building, such as brand platforms, rebrands, launches, campaigns, or other significant brand initiatives, including recent work personally authored or art-directed.
• Experience in lifestyle, consumer, live entertainment, events, or culture-facing brands is strongly preferred; exposure to education markets or artist, label, or venue relationships is an advantage.
• Strong strategic communication skills and the ability to build a cohesive brand narrative that can adapt to different audiences without losing clarity or distinctiveness.
• Excellent creative judgment and strong visual and editorial taste, with the ability to brief, direct, challenge, and elevate designers, writers, agencies, and other creative partners.
• Strong media instincts and news judgment, with the confidence and credibility to serve as a spokesperson or senior external representative when required.
• Executive presence and communication skills, with the ability to influence senior leaders, board-level stakeholders, media, partners, and cross-functional teams.
• Comfortable operating in ambiguous, fast-moving environments with lean resources and a high degree of personal ownership.
• Demonstrated ability to balance long-term brand strategy with hands-on execution, moving comfortably between leadership discussions and detailed work such as headlines, presentations, campaigns, or event layouts.
• Strong organizational, project management, and decision-making capabilities, with the ability to manage multiple priorities while maintaining a high quality bar.
• Willingness and ability to travel as required for live events, trade shows, artist and venue meetings, and other company activities.
• Ability to remain stationary for extended periods while working at a computer and communicate effectively in person, virtually, and by telephone.
• Ability to occasionally lift and move materials weighing up to 25 pounds.

Benefits

• 100% employer-paid medical coverage option for employees, with access to 15+ plan types, including PPO, HMO, and HDHP options.
• Dental, vision, short-term disability, long-term disability, and life insurance benefits.
• Generous paid time off to support rest and recharge.
• 12 weeks of paid parental leave.
• One week of paid company-wide holiday closure at the end of December, plus 11 additional nationally recognized holidays.
• 401(k) retirement plan.
• Choice of preferred technology tools, including PC or Mac.
• Hybrid and remote work options.
• Catered lunch twice a week for hybrid employees.

How Jobgether works:

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.

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We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.