Senior Copywriter

About us Our founder, Lena Bryant didn't set out to change fashion forever, but that's exactly what she did. 120 years later, Lane Bryant remains the iconic plus-size brand. Empowering women is kind of our thing. Our inclusive community of customers and associates champions the acceptance of all sizes, shapes, and people. If you believe in the power of clothes to create confidence and empower self-expression, you'll be at home here. About the role This Sr. Copywriter role directly supports the Sr. Copy Manager with a focus on developing creative and promotional messaging for all digital channels including website, email, social media and performance marketing. They must also possess the ability to flex into print, store materials, product naming, brand initiatives, inter-office materials and various other projects outside of our daily operations as needed. Our ideal candidate is a creative writer and strategic thinker with a love of fashion, retail and shopping in an ever-changing landscape. They must be on top of fashion and cultural trends and can apply them to our storytelling across a variety of channels for maximum impact. A sharp eye for detail and strong organizational skills are a must, as well as the ability to pivot quickly and the agility to serve creative needs as they evolve. The impact you can have Demonstrate expertise translating brand and marketing strategy into compelling copy Ensure consistency and adherence to Lane Bryant’s copy standards; Maintain high standards for writing and proofreading Continually evolve our overall best practices and writing processes to achieve a high level of efficiency and proficiency Write informative, brand-right descriptions and compelling marketing copy across channels and categories Use a variety of writing styles to engage diverse audiences across both print and digital Partner with cross-functional teams and other members of the Creative team to craft inspiring, on‑brand content across all categories and channels Stay on top of best practices and trends with other brands and retailers, specifically but not limited to, customer relationship marketing tactics and trends You’ll bring to the role You’ll bring to the role Minimum 5-6 years’ experience copywriting in advertising, direct marketing or publishing Background in fashion ecommerce/editorial; extensive working knowledge of current trends, style, culture and language of fashion world Creative work portfolio Strong conceptual skills with knowledge of how copy relates to art, design, graphics and typography Experience in developing direct response concepts, email marketing, and direct mail Flexible and willing to pitch in; Ability to multitask, adapt and re-priorize while thinking creatively under tight deadlines Self-motivated with entrepreneurial spirit; Positive attitude (and a sense of humor) Online and Social Media fluency (ecommerce, websites, blogs, Instagram etc.) with curiosity to learn more Benefits You will be eligible to receive a merchandise discount at select KnitWell Group brands, subject to each brand’s discount policies. Support for your individual development plus opportunities for career mobility within our family of brands. A culture of giving back – local volunteer opportunities, annual donation and volunteer match to eligible nonprofit organizations, and philanthropic activities to support our communities. Medical, dental, vision insurance & 401(K) Employee Assistance Program (EAP) Time off – paid time off & holidays Hybrid: This position works in a hybrid model, with required days worked in the Lane Bryant office location in Columbus, OH as defined by business needs. Any job offer will consider factors such your qualifications, relevant experience, and skills. Eligibility of certain benefits and associate programs are subject to employment type and role. Equal Employment Opportunity The Company is an equal opportunity employer and welcomes applications from diverse candidates. Hiring decisions are based upon a candidate's qualifications as they relate to the requirements of the position under consideration and are made without regard to sex (including pregnancy), race, color, national origin, religion, age, disability, genetic information, military status, sexual orientation, gender identity, or any other category protected by applicable law. The Company is committed to providing reasonable accommodations for job applicants with disabilities. If you require an accommodation to perform the essential duties of the position you are seeking or to participate in the application process, please contact View email address on click.appcast.io. The Company will make reasonable accommodations for otherwise qualified applicants or employees, unless such accommodations would impose an undue hardship on the operations of the Company’s business. The Company will not revoke or alter a job offer based on an applicant’s request for reasonable accommodation. Location LB OH Corp Office-LaneBryant-New Albany, OH 43054 Position Type Regular/Full time Company Overview KnitWell Group, a specialty retail operating company, comprises some of the most iconic brands in America – Ann Taylor, Chico's, Haven Well Within, Lane Bryant, LOFT, Soma, Talbots, White House Black Market. Individually, our brands are unique and strong. Together, we are powerful. Our common thread is our commitment to create exceptional products, provide memorable experiences, and achieve superior results. Our associates are innovators who thrive through collaboration and are dedicated to excellence. At the heart of it all are the customers we serve. We are dedicated to creating fashion that not only looks good but also makes our customers feel good. Fraud Prevention Notice It won’t cost you money to apply for a job with us. Our brands will never ask for money – that includes a wire transfer or a credit card. There will be no charge for equipment, background checks or other expenses in submitting a job application with us. We will never ask for your bank account information as part of the interview process. Your bank account information should only be entered during the onboarding process after you are hired to set up direct deposit of wages. Interviews will be conducted in-person or through a secure video call, using a teleconference application that uses email addresses only (not telephone numbers). Watch closely for email addresses with misspelled or “spoofed” company names in communications during the interview process. Examples of suspicious addresses include “View email address on click.appcast.io” instead of “View email address on click.appcast.io,” and misspelled company names like “View email address on click.appcast.io” or “View email address on click.appcast.io.” If you do apply to our Brands through an official job board site rather than using our official website ( report suspicious communication immediately to the site or platform used to submit your job application (such as an official job board site). If you have any questions or are not sure if you’ve applied to our Brands, please reach out to View email address on click.appcast.io to confirm. If you believe you may be a victim of a scam, please contact your local law enforcement. #J-18808-Ljbffr L01 Lane Bryant Brands Opco LLC