Sr Account Executive

Sr Account Executive

BET Media Group is seeking a highly motivated Senior Account Executive to join our Midwest Sales team. The Senior Account Executive will be tasked with developing and growing advertising revenue across BET's portfolio of linear, streaming, digital, social, branded content, experiential, and cross-platform solutions. This individual will own a portfolio of key agency and client relationships, identify new business opportunities, and develop strategic revenue plans that drive sustainable growth.

Responsibilities include but not limited to:

• Own and manage a portfolio of key agency and client relationships across the Midwest territory.
• Develop and execute annual account growth strategies that drive revenue across linear, digital, streaming, social, branded content, and experiential platforms.
• Identify and secure new business opportunities while expanding existing partnerships through upselling and cross-selling initiatives.
• Prepare weekly, monthly, and quarterly reports (weekly activity reports, account updates, proposal reviews, monthly projections and forecasts) for management.
• Create sales presentations for key, target categories and accounts within the territory.
• Create customized, insight-driven sales presentations and integrated marketing proposals aligned with clients goals and objectives.
• Generate revenue that meets or exceeds assigned budget and team sales goals.
• Participate in upfront and scatter marketplace negotiations while developing long-term client investment strategies.
• Collaborate closely with Research, Marketing, Brand Solutions, Ad Operations, Pricing & Planning teams to deliver best-in-class creative and strategic solutions.
• Identify and cultivate non-traditional marketing budgets, sponsorship opportunities, and custom integrations.
• Maintain a deep knowledge of marketplace trends, audience insights, competitive positioning, and emerging advertising solutions.
• Represent BET Media Group at industry events, client meetings, conferences, and networking opportunities.
• Attend weekly internal and cross-platform sales meetings.

Basic Qualifications:

• A bachelor's degree in a related field is required
• A minimum of 7+ years of media sales experience, including television, streaming, experiential, digital, or integrated advertising sales.
• Demonstrated experience managing agency and client relationships with measurable revenue growth.

The BET Media Group, a unit of Paramount, is the world's largest media company dedicated to entertaining, engaging, and empowering the Black community and championing Black culture.

Paramount Global