Director of Marketing (Wholesale)

Wholesale Marketing Director

Julie Vos is a fashion jewelry brand created by CEO and designer Julie Vos. Since 2006, the brand has been guided by the belief that with inspiration and discipline, we create the beautiful world we live in—a philosophy reflected in every piece of jewelry and at the core of our company values. The Wholesale Marketing Director is a key leader within the Marketing organization, responsible for developing and executing strategies that drive retailer engagement, acquisition, and retention. This role partners closely with Sales, Merchandising, and cross-functional teams to ensure cohesive, high-impact campaigns that elevate the Julie Vos brand across all wholesale channels.

Strategy & Planning

• Develop and lead the wholesale marketing strategy aligned with overall business and marketing objectives.
• Partner with Sales leadership to plan territory-specific initiatives and campaigns.
• Own and manage the wholesale marketing calendar, including product launches, seasonal campaigns, trade shows, and retail events.
• Continuously evaluate marketing programs, identifying opportunities to improve performance and efficiency.

Product & Campaign Launches

• Lead the planning and execution of wholesale product launches and seasonal marketing campaigns.
• Ensure retailers receive timely, high-quality marketing assets, including pitch decks, line sheets, sales kits, and digital communications.
• Maintain consistent and compelling brand messaging across all wholesale marketing initiatives.
• Monitor campaign performance and retailer adoption, using insights to refine future strategies.

Sales Enablement & Retail Partner Marketing

• Develop tools, programs, and resources to support wholesale sales teams in driving retailer engagement.
• Create scalable marketing assets for retail partners, including trunk show kits, in-store materials, and promotional campaigns.
• Ensure brand consistency and elevate the Julie Vos experience across all wholesale touchpoints.

Cross-Functional Leadership

• Collaborate with Marketing, Merchandising, and Sales teams to align campaigns with overall brand strategy.
• Lead regular cross-functional meetings to coordinate priorities, timelines, and execution.
• Identify and implement process improvements to streamline marketing operations and enhance collaboration.

Who You Are

• 8–12 years of marketing experience, preferably in wholesale, B2B, or retail marketing.
• Experience within fashion, jewelry, accessories, or luxury consumer goods.
• Proven success in campaign execution, product launches, and strategic marketing leadership.
• Strong collaboration and leadership skills with the ability to influence cross-functional teams.
• Excellent communication, presentation, and project management abilities.

This is an in-office position located in New York City with a salary range of $145,000 - $165,000 per year. We believe that it takes a diverse team of highly intelligent, passionate, curious, and creative people to develop the exceptional jewelry that is our hallmark. Our employees' varied experiences and perspectives make our teams stronger and more dynamic, and we maintain a standard of kindness, empathy, encouragement and respect for one another. Julie Vos takes great pride in being an Equal Opportunity Employer, with a longstanding policy of hiring based on talent, skills, and potential alone. We do not discriminate on the basis of age, disability, sex, race, national origin, religion or belief, ancestry, gender identity, pregnancy or maternity, relationship status, sexual orientation, or any other characteristic protected by law.