Marketing Data Scientist
SGS Consulting
Job Responsibilities:
- Build and maintain audience segments in Salesforce Data Cloud, including signal identification, Calculated Insights (SQL), and activation to SFMC
- Partner with Data Engineers to design and build data pipelines that feed marketing reporting and audience systems
- Develop automated reporting solutions and self-service dashboards to track campaign performance and marketing KPIs
- Pull, clean, and analyze large datasets (millions of records) to deliver audience strategy, segmentation, and revenue opportunity sizing
- Ensure data quality and troubleshoot data discrepancies across audience and reporting systems
- Translate business requirements into technical audience definitions and partner with campaign managers on complex builds
Skills:
- Marketing team - leveraging internal customer data
- Large data set piece - experience
- Need Analyst to help group/map audiences to inform decisions - SQL and python
- Mapping logic
- Build audience segments within data cloud
- Translating super complex ideas - working with XFN and communicating
- Marketing And Analytics (HIVE, unidash or something similar)
Education/Experience:
- 7+ years of experience in marketing analytics, data engineering, data science, or a related analytics role
- Expert-level SQL skills: complex queries, CTEs, window functions, query optimization, and working with large datasets (millions of records)
- Hands-on experience with Salesforce Data Cloud (or similar CDPs) including segment creation, Calculated Insights, and activation workflows
- Experience building audience signals and audience segments for marketing campaigns
- Proven experience partnering with Data Engineers to build and maintain data pipelines
- Strong experience with report automation: scheduled reports, automated data refreshes, and self-service dashboards
- Proficiency in data visualization tools such as Tableau, Hive, or similar
- Advanced Google Sheets/Excel skills
- Basic Python skills for automation and API utilization
- Excellent communication skills with the ability to translate technical concepts for non-technical stakeholders
Vacancy posted more than 2 months ago
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