Associate Director, Social Strategy

Agency:

MP

Job Function:

Strategy and Planning

Job Subfunction:

Account Planning and Brand Planning

Job Description:

Responsibilities

• Develop integrated social media strategies that define how where and when Mercedes-Benz should engage consumers across owned earned and paid social channels including Instagram Facebook TikTok YouTube LinkedIn Reddit Pinterest and emerging platforms.
• Partner with Brand Product Marketing CRM Media and Creative teams to develop social-first campaigns supporting vehicle launches brand storytelling retail initiatives experiential marketing partnerships and cultural moments.
• Create strategic briefs channel playbooks content frameworks and platform recommendations that align creative execution with business objectives and channel best practices.
• Manage Meta Business Manager and other social platform tools to facilitate campaign development creative testing and collaboration across internal teams and agency partners.
• Analyze audience behaviors platform performance and consumer engagement trends to inform content strategy creative optimization and customer experience.
• Leverage social listening and competitive intelligence to uncover actionable insights monitor brand sentiment and identify opportunities for proactive engagement.
• Develop executive thought leadership contentincluding LinkedIn articles bylines keynote messaging and social narrativesthat positions Mercedes-Benz and its leaders at the forefront of automotive innovation luxury and mobility trends.
• Serve as the organizations subject matter expert on social media educating internal stakeholders on platform evolution best practices measurement and innovation.
• Mentor junior strategists and contribute to the continued evolution of social strategy capabilities across the organization.

00

Omnicoms policy requires employees to work in the office for a minimum of three days a week unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time and many of our agencies as well as Omnicoms corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed and were focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join uswe look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: US Job Seekers:

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race religion color ethnic origin gender gender identity age marital status veteran status sexual orientation disability or any other basis prohibited by applicable federal state or local law. EOE/AA/M/D/V/F.

Required Experience:

Director