Automotive Salesperson

Job Description

Job Description

Job Summary: Sells/leases new- and used-vehicles at dealership gross profit, volume, and customer satisfaction standards.

Job Responsibilities

Essential Duties 
• Sells and delivers a minimum number of vehicles per month.
• Writes complete sales orders and processes paperwork in accordance with dealership policies.
• Utilizes dealership sales control and follow-up systems. 
• Attends product and sales training courses as requested by sales manager. 
• Keeps up-to-date on new products and services within the industry. 
• Maintains an owner follow-up system that encourages repeat and referral business and contributes to customer satisfaction.
• Maintains a prospect development system. 
• Conducts business in an ethical and professional manner.
• Satisfies the transportation needs of vehicle purchasers.
• Approaches, greets, and offers assistance or direction to any customer who enters the dealership showroom or sales lot.
• Assists customers in selecting a vehicle by asking questions and listening carefully to their responses.
• Explains fully product performance, application and benefits to prospects.
• Describes all optional equipment available for customer purchase.
• Offers test drives to all prospects. Follows dealership procedure to obtain proper identification from customer prior to test drive.
• Exhibits high level of commitment to customer satisfaction.
• Knows and understands the federal, state, and local laws which govern retail automobile sales.
• Establishes personal income goals that are consistent with dealership standards of productivity, and devises a strategy to meet those goals.
• Keeps abreast of new products, features, accessories, etc., and their benefits to customers.
• Knows and understands equity and values, and is able to explain depreciation to the customer.
• Ensures that the sales manager has an opportunity to meet each customer.