Vice President Of Marketing

Description

EmpowerHome is seeking a strategic, analytical, and execution-focused Chief Marketing Officer to lead our marketing department and strengthen the systems that help us serve more families.

EmpowerHome already has significant marketing investments, established lead-generation channels, and multiple initiatives operating across our locations. This leader is not being hired simply to create more activity or replace everything already in place. They will evaluate what is currently working, improve what can perform better, protect the initiatives producing results, and identify new opportunities for growth.

The CMO will own the company's marketing strategy, lead-generation planning, marketing performance, content strategy, direct-response messaging, vendor relationships, and the leadership and development of the marketing team.

This person must be able to move fluidly between strategy and execution. They should be comfortable studying data, developing campaigns, improving messaging, creating systems, leading people, and ensuring that marketing initiatives move from concept to launch without unnecessary delays.

This role does not own sales conversion or client-service execution. However, the CMO will work closely with sales, inside sales, operations, and executive leadership to determine whether performance challenges are caused by lead volume, lead quality, messaging, follow-up, or conversion.

Success will be measured by the quality, consistency, and business impact of the opportunities marketing generates.
What Success Looks Like

The CMO will be successful when:

• Existing lead-generation initiatives continue producing and improve over time.
• EmpowerHome generates a consistent and growing volume of qualified opportunities/leads.
• The company has better visibility into which marketing investments are working and why.
• Leadership can clearly identify whether challenges originate in marketing, lead quality, follow-up, or sales conversion.
• Marketing campaigns have stronger offers, clearer messaging, and more effective calls to action.
• The department moves initiatives from idea to launch faster and with fewer unnecessary approval delays.
• Marketing priorities are clearly connected to company goals.
• Vendors are accountable to measurable results.
• Team members understand what they own and are increasingly empowered to make decisions.
• The marketing department operates proactively rather than primarily responding to requests.
• Marketing helps EmpowerHome gain market share, attract talent, and serve more families.

Compensation and Benefits

• Competitive executive-level base salary based on experience and demonstrated results.
  
  • Range: $100,000 - $150,000
• Performance-based incentive compensation tied to clearly defined marketing and business outcomes.
• Comprehensive health and wellness benefits.
• 401(k) and company-sponsored retirement benefits.
• Paid time off and company holidays.
• Professional development and leadership-growth opportunities.
• The opportunity to help shape the future of a nationally growing, mission-driven organization.

This is a hands-on, forward-thinking environment. The right leader will appreciate the opportunity to build, improve, create, and contribute beyond the narrow boundaries of a traditional corporate role.

Responsibilities

$46

Qualifications

$47