Marketing Product Implementation Lead Analyst

Marketing Product Implementation Lead Analyst Apply (opens in new window) Job Req Id: 26951623 Location(s): Charlotte, North Carolina, United States Job Type: Hybrid Posted: Apr. 02, 2026 Discover your future at Citi Working at Citi is far more than just a job. A career with us means joining a team of more than 230,000 dedicated people from around the globe. At Citi, you’ll have the opportunity to grow your career, give back to your community and make a real impact. Job Overview We are seeking a skilled and experienced Product Implementation lead specializing in Adobe Experience Manager (AEM) Digital Asset Management (DAM) to join our dynamic team. As Product Owner you will be responsible for providing expert advice and guidance to clients in leveraging AEM DAM capabilities to manage and optimize their digital assets effectively. You will work closely with clients to understand their business needs, develop solutions, and implement strategies to enhance their digital asset management processes. This is an excellent opportunity to work on exciting projects and help our clients achieve their digital marketing goals . Responsibilities: Drive end-to-end content transformation by scoping and shaping product strategy, business goals, innovative solutioning, and deliverables for AEM. Define and develop a roadmap for the product in line with the product vision for both intermediate and long -term business objectives . Engage with internal stakeholders to understand their requirements and translate them into tailored AEM DAM solutions/product requirements. Partner with tech partners to translate business requirements into detailed product specifications, tech requirements, and user stories. Collaborate with cross-functional teams, including developers, architects, and project managers, to ensure successful implementation and deployment of solutions. Develop and maintain automated and on-demand reports to monitor asset use, status , and compliance. Develop and implement training, processes, and change management strategies to achieve successful AEM user adoption. Deliver training programs and workshops to educate clients and stakeholders on AEM DAM functionality and usage. Customize and extend CMS components, templates, and workflows, as well as integrate CMS with other systems and third-party applications. Work in close collaboration with Project Management Office to ensure all milestones, goals, and timelines are being tracked, as necessary. Stay up to date with the latest trends and developments in AEM technologies and provide thought leadership and insights to clients and internal teams. Qualifications : 6-10 years of experience in Marketing and retail bank/financial services industry experience. Requires attention to detail, advanced project management skills, good communication and problem-solving skills. Demonstrated organizational skills and ability to manage multiple tasks/projects at once. Creative problem solving and sense of ownership. Solid communication, presentation, and project management skills. Ability to work well under tight deadlines in a fast-paced and team-oriented environment. Education: Bachelor’s/University degree in Computer Science, Information Technology or related field Minimum of 4 years of experience in implementing and supporting Adobe Experience Manager (AEM) Digital Asset Management (DAM) solutions. In-depth knowledge of AEM DAM capabilities, including asset ingestion, metadata management, workflow automation, and asset delivery. Strong understanding of DAM best practices, industry standards, and trends. Prior experience with Marketing Technology and Financial Services is preferred. Structured storyteller with strong presence and communication skills - both interpersonal and written. Proven team - player with ability to work across all levels in a high intellectual, collaborative, and fast paced environment. Adobe Certified Expert (ACE) or Adobe Certified Professional (ACP) in AEM DAM is preferred. ------------------------------------------------------ Job Family Group: Marketing ------------------------------------------------------ Job Family: Marketing Program Management ------------------------------------------------------ Time Type: Full time ------------------------------------------------------ Primary Location: Charlotte North Carolina United States ------------------------------------------------------ Primary Location Full Time Salary Range: $107,120.00 - $160,680.00 In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire. ------------------------------------------------------ Most Relevant Skills Please see the requirements listed above. ------------------------------------------------------ Other Relevant Skills For complementary skills, please see above and/or contact the recruiter. ------------------------------------------------------ Anticipated Posting Close Date: ------------------------------------------------------ Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi (opens in new window) . View Citi’s EEO Policy Statement (opens in new window) and the Know Your Rights (opens in new window) poster. Apply (opens in new window) #J-18808-Ljbffr Citi