Digital Marketing Specialist - (Retail) | Greater Chicago Area

Pay or shift range: $60,000 USD to $80,000 USD

The salary range is based on a variety of factors, including experience, education, certifications and geographic location.

Description

The Digital Marketing Specialist is responsible for developing and executing digital marketing initiatives that drive demand, elevate brand visibility, and clearly communicate the Bunzl Retail Services value proposition across digital channels.

This hybrid role reports directly to the Sr Marketing Director and works closely with the marketing team and cross-functional partners to support integrated, high-impact marketing initiatives. This role requires a strong balance of strategic thinking, hands-on execution, and data-driven optimization, along with a solid understanding of modern digital platforms and marketing technology.

Responsibilities:

• Involved in planning, building, and optimizing multi-channel digital marketing campaigns (email, social, paid ads, etc.) to generate qualified leads and support business objectives.

• Develop, execute, and optimize email marketing and marketing automation workflows using platforms such as Hubspot to nurture leads and drive pipeline progression.

• Collaborate with Sales and CRM team to align lead handoff processes, maintain tracking in CRM (Microsoft Dynamics), including audience segmentation, lead scoring and attribution initiatives.

• Coordinate with design and content teams to produce compelling creative assets and landing pages.

• Analyze campaign and website performance using Google Analytics, Google Ads, SEMrush and other tools. Ability to translate insights into actionable optimization plans.

• Maintain and update content in CMS platforms (WordPress) ensuring SEO best practices and UX basics are applied.

• Light creative work when needed such as, creating graphics in Canva; basic short-form video editing, etc.

Requirements:

• High school diploma or GED equivalent required

• Bachelor's degree in marketing or related field highly preferred

• 3+ years of experience in digital marketing, demand generation, or performance marketing

• Systems proficiency using CRM and marketing automation tools like HubSpot and Microsoft Dynamics

• Ability to prioritize workflows, multi-task and shift gears within a fast-paced environment while managing and executing multiple projects at the same time

• Highly data-driven and technically fluent, with ability to leverage data to create reports and extract data to show sales and marketing metrics to share as needed within the organization

• Basic understanding of graphic design, WordPress, Canva, project management tools, SEO, SEM, social media, and other marketing tools, video editing skills are a bonus

• Strong communication skills and the ability to collaborate effectively with cross-functional teams.

Core Skills

• Detail orientated

• Manage multiple projects and timelines

• Prioritization and communication

• Organized and process driven

• Creative at finding solutions

• Adaptable to change

Compensation: Salary Range $60K - $80K annual depending upon education, experience and location.

The perks of being a Bunzl team member don't stop being part of a great team or being valued as our #1 asset. We offer a full range of benefits to help our employees take care of themselves and their families today, tomorrow and for the future.

• Medical, Dental & Vision Benefits first of the month following 30 days

• Flex Care and Health Care Spending Account

• Life Insurance

• Paid Time Off - Vacation, Sick, Holidays and Personal Time

• Parental Leave

• 401K with generous company match

• Tuition Reimbursement program

Bunzl is a global leader in the Cleaning & Hygiene, Food Processing, Grocery, Health Care, Non-Food Retail, and Safety industries. We have grown both organically and through acquisitions to exceed $10 billion in sales. Headquartered in St. Louis, Missouri, Bunzl North America operates more than 100 warehouses and serves all 50 states, Puerto Rico, Canada, and parts of the Caribbean and Mexico. With more than 10,000 team members and over 400,000 supplies, Bunzl is recognized as a leading supplier across North America-and proudly certified as a Great Place to Work®. At Bunzl, you'll find Unlimited Potential... your career, our future.

Bunzl Distribution offers competitive salaries, a comfortable work environment, and a full range of benefits including a 401k with a company match.

Bunzl Distribution has a tradition of commitment to equal employment opportunity. It is the established policy to attract and retain the best qualified people without regard to race, color, religion, national origin, sex/gender (including pregnancy), sexual orientation, age, disability or veteran status as provided by law.

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws.

For further information, please review the Know Your Rights ( notice from the Department of Labor.