Social Media Manager

Job Description and Duties

Under administrative direction of the Communications and External Affairs Senior Deputy Director (CEA), the Social Media Manager (Manager II) leads enterprise-level social media engagement and defines the brand’s voice across all platforms for GO-Serve. The Manager II is responsible for developing strategy and shaping the organization’s social media presence to maximize public influence and reach. The position develops and enforces comprehensive governance and policy frameworks that balance agility with risk mitigation. The Manager II is fluent in public storytelling and adept at navigating regulatory landscapes, ethical guidelines, and best practices in social media.

You will find additional information about the job in the .

Working Conditions

Persons appointed to this position must be reasonably expected to exert up to 10 lbs. of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects with or without a reasonable accommodation. Involves sitting most of the time but may involve walking or standing for brief periods of time. Occasional/overnight travel up to 10% may be required. Occasional extended hours outside of normal working business hours may be required.

Telework

This position is eligible for hybrid work in accordance with the Governor’s Executive Order N-22-25 and at the sole discretion of GO-Serve under California Government Code Section 14200. The incumbent is required to report in-person and site-based a minimum of four days per week. All telework schedules are subject to change and may be re-evaluated at any time. The incumbent will be expected to report for in office work and attend work related in-person events as deemed operationally necessary. Telework does not change the terms and conditions of employment, the essential functions of job duties, or required compliance with GO-Serve policies.

CA residency

Candidates who reside outside of the State of California may be admitted to the job interview. However, upon job offer, candidates must provide proof of residence in California prior to their appointment becoming effective, or the offer may be rescinded.

Special Requirements

The incumbent must be detail-oriented and possess strong written and verbal communication skills. Highly organized, creative, and self-motivated with the ability to prioritize and manage multiple projects simultaneously in a fast-paced team office environment. Demonstrated ability to act independently and as a member of a team with open-mindedness, flexibility, and tact. Ability to problem-solve and use critical and creative thinking to effectively perform work. Display good interaction skills and the ability to deal professionally, congenially and in a personable manner with the public, other governmental entities, and staff at all levels. Communicate successfully in a diverse community as well as with individuals from varied backgrounds.

Desirable Qualifications

In addition to evaluating each candidate's relative ability, as demonstrated by quality and breadth of experience, the following factors will provide the basis for competitively evaluating each candidate:

• Demonstrated experience in high-level social media strategy, communications policy, and executive messaging within a major institution or government agency.
• Proven ability to work cross-functionally with communications and technology teams to develop forward-thinking, enforceable social media governance policies that align with organizational goals and public interest.
• Demonstrated experience using platforms including X (formerly Twitter), Facebook, Instagram, YouTube, LinkedIn, TikTok, Nextdoor, and Bluesky.
• Strong understanding of social media risk, crisis protocols, platform governance, and regulatory requirements.
• Exceptional written and verbal communication skills; proactive, politically savvy, and effective in navigating ambiguity.
• Experience with global audience, multilingual content, and culturally sensitive communications.
• Demonstrated ability to lead and influence across functions while protecting brand equity in high-stakes, politically sensitive contexts.
• Demonstrated ability to adapt messaging and communications approaches based on situational needs to ensure effectiveness.
• Demonstrated ability to communicate effectively through numerous communication channels including informational materials, paid advertising, earned media and social media.
• Demonstrated ability to distill complex policy concepts and nuanced ideas into accessible, cogent and compelling messages and arguments for a variety of audiences.
• Demonstrated skill in media relations and experience working across a wide range of traditional and digital media channels.
• Commitment to being part of a collaborative, mission-driven, adaptive, and compassionate team environment.
• Proficient understanding of content dynamics in social media environments, including proficiency in SEO techniques and Google Analytics for maximizing content visibility and performance.
• Advanced proficiency in Adobe Creative Suite, complemented by expertise in utilizing social media monitoring tools for comprehensive content management and engagement tracking across various platforms.
• Demonstrated experience in promoting diversity, equity, and inclusion initiatives while effectively engaging and supporting others from diverse backgrounds.

Benefits

There are many benefits to joining our team!

GO-SERVE employees are eligible for a number of benefits. Health benefits and leave programs are available for most employees. Benefit eligibility may depend on length of service and collective bargaining agreements. Benefit information can be found on the and websites.

Some added benefits GO-SERVE offers include:

• 11 paid holidays
• Alternate work schedules
• Flexible work hours
• Hybrid schedule
• Nearby cafes and restaurants
• Walking distance to public transit

Additional Application Instructions

Using the online application system as specified in the announcement is the preferred method of applying for civil service job opportunities; however, applicants may instead apply by way of U.S. mail, parcel delivery or courier service, or in person, as set forth in this announcement.

All information regarding your employment history must be included on the State Employment Application STD. 678. Applications that are submitted blank or with “see resume” in place of duties performed or applications received without the following information for each job entry will be considered incomplete and will not be accepted:

• "To" and "from" dates (month/day/year)
• Hours worked per week
• Private sector job titles
• Supervisor name and phone number
• Job duties performed
• State employees must list the specific departments for which they worked and indicate the specific civil service classification titles held (not working titles).

Transcripts
If you are meeting minimum qualifications with education, you must include your unofficial transcript for verification. If selected, you will be required to provide official transcripts at the time of hire. Foreign transcripts must include official verification of U.S equivalency prior to appointment by an organization found 

Personal Identifying Information
Please do not include your Social Security Number, date of birth, veteran status, personal photos, LEAP information, or any other personally identifying information on any documents in your application package.

Required Application Package Documents

The following items are required to be submitted with your application. Applicants who do not submit the required items timely may not be considered for this job:

• Current version of the State Examination/Employment Application STD Form 678 (when not applying electronically), or the Electronic State Employment Application through your Applicant Account at All Experience and Education relating to the Minimum Qualifications listed on the Classification Specification should be included to demonstrate how you meet the Minimum Qualifications for the position.
• Resume is required and must be included.
• Statement of Qualifications -

  A Statement of Qualifications (SOQ)is REQUIRED and MUST be submitted with your application to be considered for this position. Applications received without the SOQ will not be considered. Résumés in lieu of the SOQ will not be considered. 

  Refer to the SOQ Requirement Section of this job posting for the SOQ questions.