Social Media Manager

About the Client:
Our client is a well-established and rapidly growing company in the real estate education and live events industry, focused on teaching individuals how to invest in tax liens. For over a decade, they have educated more than 100,000 students through a combination of in-person events, virtual programs, and a thriving community platform.
In recent years, the company has built a strong operational foundation and is now entering a significant growth phase, with increased investment in marketing to scale its impact. With 9-10 live events hosted nationwide each week, an expanding digital funnel, and a growing student base, the organization is focused on building a best-in-class marketing engine.

Position Overview:
Our client is seeking a highly motivated and innovative Social Media Manager to take ownership of their social media strategy and elevate their digital presence. This individual will play a key role in driving engagement, generating leads, and strengthening brand visibility across multiple platforms.
The ideal candidate is both strategic and execution-focused-someone who is deeply immersed in the evolving social media landscape, unafraid to test new ideas, and capable of transforming social channels into a high-performing lead generation engine.
Key Responsibilities:
Social Media Strategy Development:

• Conduct a comprehensive audit of current social media performance, identifying strengths, weaknesses, and growth opportunities
• Develop a strategic framework for all social media activities, including content planning, platform prioritization, and audience targeting
• Stay ahead of trends by continuously researching platform updates and emerging strategies
• Build and execute geo-targeted campaigns to support lead generation in key markets

Content Creation & Curation:

• Create engaging content series that leverage existing company stories and assets
• Curate and repurpose content to maximize reach and performance
• Explore and develop content strategies for emerging platforms (e.g., Discord) while revitalizing existing channels (e.g., X, Instagram)

Community Engagement & Management:

• Actively engage with the online community through comments, messages, and conversations
• Monitor social channels for brand mentions, trends, and relevant discussions
• Respond to customer inquiries and feedback in a timely, professional manner

PR Outreach & Storytelling:

• Identify opportunities for media coverage and storytelling related to the brand
• Support outreach efforts and act as a liaison between the company and external media channels

Platform Management:

• Oversee and optimize content across platforms including Instagram, Facebook, TikTok, and YouTube
• Develop and execute a strategy for executive-level social presence, including platforms such as X

Collaboration & Reporting:

• Partner closely with marketing and media buying teams on paid and organic strategies
• Track, analyze, and report on performance metrics, providing actionable insights for optimization

Qualifications:
Experience:

• 3-5+ years of experience in social media management, with a demonstrated track record of building and executing successful strategies

Skills:

• Deep understanding of social media platforms, trends, and best practices
• Strong written and verbal communication skills
• Proven creativity and innovation in content development
• Ability to think strategically while executing at a high level
• Experience with social media analytics and reporting tools
• Proactive, fearless approach to testing new ideas and channels

Attributes:

• Forward-thinking, innovative, self-motivated, and highly passionate about social media

Location:

• Overland Park, Kansas

BrainWorks is a leading executive search firm that excels in delivering top-tier talent to drive sales and marketing success. Our Sales & Marketing Practice specializes in identifying high-performing professionals who can elevate your business outcomes.


From mid-level managers to C-suite executives, we partner with clients across industries to place leaders in key roles, including sales, marketing, business development, and product management.


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