Marketing Specialist

Marketing Specialist Location: Charlotte, NC / Support for Assigned Branch Markets Reports To: Senior Manager, Field & Local Marketing About NearU NearU is a growing, private equity-backed home services platform delivering residential HVAC, plumbing, and electrical services through a portfolio of local brands and branch locations. With a focus on revolutionizing the home services industry through training and technology , NearU combines local market expertise with the resources, capabilities, and operational support of a growing multi-location organization. NearU is committed to a people-centric, process-driven culture that empowers local teams, strengthens customer relationships, and drives continuous improvement across the business. Position Summary The Marketing Specialist supports NearU’s local and field marketing initiatives across its growing portfolio of brands and branch locations. Working closely with the Senior Manager, Field & Local Marketing, branch General Managers, Operations, and corporate marketing teams, this role helps execute localized marketing campaigns, community events, seasonal promotions, and customer engagement initiatives that drive qualified leads, booked revenue, and customer retention. The ideal candidate is organized, proactive, and relationship-oriented, with the ability to coordinate multiple projects, support branch-level business objectives, and translate marketing strategies into effective local execution. Experience in multi-location, service-based, retail, or agency environments is beneficial. Key Responsibilities Branch & Field Marketing Support Partner with assigned branch General Managers and Operations leaders to align local marketing initiatives with revenue goals, seasonal demand, and business priorities. Maintain regular communication with branch teams to identify marketing opportunities across HVAC, plumbing, and electrical services. Communicate promotions, financing offers, membership programs, and cross-trade opportunities to support consistent execution. Build strong relationships with local teams while ensuring alignment with corporate marketing strategies and brand standards. Campaign Strategy & Execution Coordinate the rollout and localization of corporate marketing campaigns across assigned markets and service lines. Support seasonal promotions, including tune-ups, inspections, system replacements, water heaters, and other relevant service offerings. Execute cross-trade marketing initiatives that encourage repeat business, membership growth, and increased customer lifetime value. Collaborate with digital marketing, paid media, CRM, and call center teams to support effective campaign execution and lead conversion. Develop and maintain marketing materials, promotional communications, and technician enablement resources as needed. Demand Generation & Revenue Support Support marketing initiatives that generate customer demand and capture service opportunities. Monitor lead volume, booking rates, campaign results, and other relevant performance indicators to identify opportunities for improvement. Partner with Operations to address underperforming markets and coordinate corrective marketing activities. Assist with customer retention, membership growth, and cross-selling initiatives that support long-term customer relationships. Community & Local Market Activation Coordinate local marketing activities, including home shows, community events, sponsorships, grand openings, and grassroots initiatives. Manage event logistics, promotional materials, vendor coordination, and follow-up activities to maximize lead generation. Apply standardized marketing playbooks and best practices while adapting execution to local market needs. Identify opportunities to strengthen brand awareness and community engagement across assigned branches. Performance Tracking & Budget Management Assist with managing local marketing budgets and tracking expenditures across assigned markets. Monitor campaign performance, cost per lead, booked revenue, and return on investment. Maintain accurate campaign records, lead tracking, and performance reports. Provide actionable insights and recommendations to improve marketing effectiveness and optimize spending. Qualifications 2+ years of experience in marketing, field marketing, campaign coordination, or a related role. Experience supporting multi-location, service-based, retail, or agency marketing environments is preferred. Strong organizational, project management, and time management skills, with the ability to manage multiple priorities and deadlines. Excellent written and verbal communication skills and the ability to build effective relationships with branch leaders and cross-functional teams. Understanding of local marketing, promotions, events, customer engagement, and lead generation. Analytical mindset with the ability to track campaign results, manage budgets, and identify opportunities for improvement. Proficiency in Microsoft Office, particularly Excel; familiarity with CRM, marketing automation, and digital marketing platforms is a plus. Ability to adapt to changing business needs and thrive in a collaborative, growth-oriented environment. Willingness and ability to travel to branch locations and support local marketing activations as needed. What Success Looks Like Consistent, timely execution of local marketing campaigns across assigned branches. Strong partnerships with branch leaders and corporate marketing teams. Increased local brand awareness, qualified leads, and measurable contribution to booked revenue. Effective coordination of events, promotions, and customer retention initiatives. Accurate performance tracking, responsible budget management, and continuous improvement in local marketing results.