Growth Designer

We are looking for a hybrid Growth Designer & Video Editor (contract) to serve as the creative heartbeat of our performance & growth marketing machine. This is not a "brand maintenance" role; you will build high‑performing, direct‑response assets that stop the scroll and drive conversion across distinct platforms including Google, YouTube, Facebook, Instagram and Reddit. Company Overview The Performance & Growth Marketing team at 23andMe drives customer acquisition across all digital touchpoints with a multi‑million dollar annual budget. 23andMe is a consumer genetics and research company headquartered in California, with a mission to help people access, understand, and benefit from the human genome. We support large‑scale, crowdsourced DNA research and use innovative genetics to improve health. Responsibilities End‑to‑End Asset Production : Design and edit high‑volume static, motion, and video assets for paid media and owned channels such as ecommerce, email, Google, YouTube, Facebook, Instagram, Reddit, Amazon, TikTok, and influencers. Performance Iteration : Analyze weekly performance data (CTR, video completion rates, CPA, ROAS) and rapidly iterate on winning creative. Platform‑Native Storytelling : Develop content that feels native to each environment, from lo‑fi UGC‑style edits for TikTok to polished motion graphics for YouTube and LinkedIn. Creative Testing & Iteration : Collaborate on the annual demand‑gen roadmap by creating bold visual hypotheses and a library of high‑impact scroll‑stoppers, art directions, and asset hierarchies for A/B testing. Measured on the ability to deliver 20–30 creative variants per month to feed a high‑velocity experimentation roadmap. AI‑Driven Efficiency : Leverage AI design and video tools to scale asset production and localization without sacrificing quality. Conversion UI/UX : Design high‑converting landing page layouts and web assets that align with paid traffic funnels for a seamless click‑to‑purchase journey. Qualifications Direct Response Expertise : 4+ years designing for performance marketing teams or agencies with a focus on conversion. Full‑Stack Creative Suite : Mastery of Figma and Adobe Creative Cloud (Premiere, After Effects, Photoshop, Illustrator). Proficiency in mobile‑first editing tools (e.g., CapCut) is a major plus for social‑native content. Video First Mindset : Strong motion graphics and video editing skills, capable of turning raw influencer footage into a high‑energy, narrative‑driven ad in hours. Data Literacy : Comfortable interpreting performance metrics from Meta or TikTok dashboards to inform creative solutions. Speed & Scale : Experience managing creative volume for high‑velocity accounts spending $250k+ per month. Strategic Autonomy : Self‑starter who can take a brief and produce multiple creative directions with minimal hand‑holding. Disciplined Creativity : Experience working within highly regulated industries (FinTech, Health, Biotech). Portfolio : A link to your portfolio or reel highlighting performance creative or ads with measurable business results is required. About 23andMe 23andMe is a leading consumer genetics and research company committed to improving health through genetic insights. The company supports large‑scale research initiatives and strives to make genetic information accessible and actionable. Equal Employment Opportunity At 23andMe, we value a diverse, inclusive workforce and provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you are unable to submit your application because of incompatible assistive technology or a disability, please contact View email address on click.appcast.io. 23andMe will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law. Note 23andMe does not accept agency resumes and is not responsible for any fees related to unsolicited resumes. #J-18808-Ljbffr 23andMe Research Institute