Retail Sales Associate - Optician

Sales Associate

The basic function of the Sales Associate is to attract and retain patients by delivering an exceptional patient experience, foster patient retention, and promote outstanding doctor satisfaction.

Major Duties & Responsibilities

• Drive profitable store sales by fostering a retail selling culture by practicing through role-playing, and using effective retail sales skills.
• Develop professional business relationships with other associates and doctors.
• Fill ophthalmic eyeglass prescriptions, and fit and adapt lenses and frames, to include but not limited to the following:
  • Utilize optical prescription in conjunction to the patient's visual requirements.
  • Recommend specific lenses, and lens coatings to suit patient needs.
  • Assist patients in the selection of frames, and coordinate frames to prescription and patient need.
  • Perform appropriate optical related measurements.
• Ensure a quality patient experience through correct pricing, POS entry, and realistic delivery time quotes.
• Provide appropriate guidance to patients regarding Managed Vision Care.
• Assist with ensuring each store is effectively merchandised and presented according to Planogram and other Company standards.
• Assist the store with being effectively merchandised according to the Planogram and other Company standards.
• Other duties as assigned by Store Manager

Knowledge & Skills

• Ability to sell through use of sales skills and accountability for sales results.
• Experience and proven results with a retail or customer service establishment.
• Ability to present and implement decisive and creative solutions to opportunities to grow the business.
• Ability to provide enthusiastic and concise communication to meet/exceed patient expectations.
• Foster positive and results-oriented associate and doctor relationships.
• Attention to detail and follow-up.
• Ability to manage priorities through adaptability and flexibility.
• Willingness to take calculated risks.
• Experience with personal computers preferred.

High school diploma or equivalent, or comparable experience typically achieved with a minimum of 1-2 years in a retail environment.

West Point Optical Group