Senior Digital Marketing Manager - Clumio

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About Commvault

Commvault (NASDAQ: CVLT) is the gold standard in cyber resilience. The company empowers customers to uncover, take action, and rapidly recover from cyberattacks - keeping data safe and businesses resilient. The company's unique AI-powered platform combines best-in-class data protection, exceptional data security, advanced data intelligence, and lightning-fast recovery across any workload or cloud at the lowest TCO. For over 25 years, more than 100,000 organizations and a vast partner ecosystem have relied on Commvault to reduce risks, improve governance, and do more with data.

Commvault acquired Clumio to strengthen its cloud-native data protection portfolio. We're now looking for a Senior Digital Marketing Manager to own the Clumio digital experience on commvault.com and beyond - building the end-to-end journey that turns cloud buyers, architects, DevOps practitioners, and developers from first touch into pipeline.

This is a growth role, not a website maintenance role. The right candidate brings digital strategy, technical fluency, and a performance mindset - someone who can translate cloud-native positioning into high-converting web experiences and measurable business impact.

Key Responsibilities:

1. Digital Strategy & Ownership

• Own the Clumio digital presence across commvault.com - strategy, content, and conversion performance.

• Develop and execute persona-driven content strategies for cloud decision-makers, architects, DevOps teams, and developers.

• Translate product positioning into technically credible web experiences that resonate with cloud-native audiences.

• Define and track KPIs tied to traffic, engagement, conversion, and pipeline contribution.

2. Cloud & Developer Audience Engagement

• Build targeted digital journeys for cloud buyers and technical evaluators across the full decision cycle.

• Develop and optimize solution pages, integration narratives, architecture use cases, and developer entry points.

• Ensure Clumio messaging reflects real-world cloud architectures and earns technical credibility with hands-on practitioners.

• Partner with Product Marketing to stay ahead of evolving Clumio capabilities and ensure the web experience reflects them.

3. SEO, AEO & Answer Engine Visibility

Organic discovery is table stakes - but the channel is expanding. This role must drive Clumio's visibility across traditional search and the emerging surfaces where buyers increasingly find answers.

• Drive organic visibility for cloud backup, data protection, and cloud-native resilience topics.

• Align content to search intent while maintaining technical credibility that earns trust from evaluators.

• Build and execute an Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) strategy to establish Clumio's footprint in AI-generated responses (ChatGPT, Gemini, Perplexity, and others).

• Structure content and schema to increase citation likelihood in LLM responses - treating AI surfaces as a distribution channel, not an afterthought.

• Partner with the broader SEO function to prioritize high-value queries, track ranking movement, and report on answer engine presence.

4. Cloud Marketplace Strategy

Cloud buyers increasingly discover and evaluate solutions through AWS Marketplace, Azure Marketplace, and Google Cloud Marketplace. This role doesn't own the listings - but it owns the digital strategy that makes them work.

• Develop the content and messaging strategy that supports Clumio's cloud marketplace presence.

• Align commvault.com landing pages and CTAs to marketplace evaluation paths, ensuring consistent narrative across discovery touchpoints.

• Collaborate with demand gen, partner, and product teams to identify and execute marketplace-aligned campaigns.

• Track and report on marketplace-influenced traffic and pipeline as part of the broader digital growth picture.

5. Conversion Optimization & Trial Experience

• Drive A/B and multivariate testing across landing pages, CTAs, demo flows, and trial entry points.

• Optimize content designed to support trial users - emphasizing the features and validation moments that accelerate adoption and trial completion.

• Partner with demand gen on email nurture programs that support the cloud buyer journey from evaluation through conversion.

• Use analytics and behavioral data to continuously identify and act on optimization opportunities.

6. Cross-Functional Collaboration

• Serve as the connective tissue between Product Marketing, Demand Gen, SEO, Web, and Sales on all things Clumio digital.

• Align Clumio digital initiatives with integrated campaign launches, pipeline goals, and sales plays.

• Contribute to broader commvault.com strategy as a stakeholder with deep expertise in cloud and developer audiences.

Qualifications:

• 8-12+ years in digital, growth, or content marketing within SaaS, cloud infrastructure, or developer-focused tech.

• Demonstrated experience marketing to cloud, DevOps, or developer audiences - you understand how they think, where they research, and what earns their trust.

• Familiarity with AWS, Azure, or GCP ecosystems, including how cloud marketplace dynamics influence buyer behavior.

• Proven track record driving measurable improvements in traffic, engagement, and conversion.

• Hands-on experience with web analytics, experimentation platforms, and SEO tooling (e.g., Ahrefs, SEMrush).

• Working knowledge of AEO/GEO principles and the emerging discipline of optimizing content for AI-generated answers.

• Strong communicator who can translate technical concepts into compelling, clear narratives for both technical and business audiences.

• Experience with marketing automation and CRM platforms (e.g., Marketo, Salesforce) is a plus.

How We'll Manage Success:

• Traffic growth from cloud-native and developer personas

• Expanded Clumio footprint in organic search rankings and AI-generated answers (LLMs, answer engines)

• Improved demo and trial conversion rates from cloud buyer entry points

• Marketplace-influenced pipeline contribution

• Increased overall pipeline contribution from Clumio digital channels

• Strong engagement performance across Clumio content on commvault.com

First 60 Days:

We're setting this role up to move fast. Here's what success looks like early:

• Develop a deep understanding of Clumio's positioning, target cloud and developer personas, and competitive landscape.

• Audit the full Clumio digital experience on commvault.com - content, SEO performance, conversion paths, marketplace touchpoints, and answer engine presence.

• Align with Product Marketing, Demand Gen, SEO, Web, and Sales on growth goals, priorities, and success metrics.

• Deliver a prioritized 6-12 month digital growth roadmap focused on cloud and technical audiences.

• Launch initial high-impact optimizations: key page messaging, conversion improvements, and SEO/AEO quick wins.

• Establish a measurement and experimentation framework tied to traffic, engagement, and pipeline contribution.

You'll love working here because:

• High income earning opportunities based on self-performance

• Employee stock purchase plan (ESPP)

• Continuous professional development, product training, and career pathing

• Generous global benefits

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Thank you for your interest in Commvault. Reflected below is the minimum and maximum base salary range for this role. At Commvault we use broad salary ranges in our job postings to reflect the diverse levels of expertise and experience among our candidates and is not reflective of the total compensation and benefits package. The specific salary offered will be determined based on your unique qualifications, including your relevant experience, skills, and the value you bring to the role. While the range provides a general idea of the compensation, it is important to note that placements within the range are not automatic and will be carefully considered to ensure a fair and competitive offer. We are committed to rewarding talent and experience.

Pay Range

$123,250-$195,500 USD

Commvault is an equal opportunity workplace and is an affirmative action employer. We are always committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status and we will not discriminate against on the basis of such characteristics or any other status protected by the laws or regulations in the locations where we work.

Commvault's goal is to make interviewing inclusive and accessible to all candidates and employees. If you have a disability or special need that requires accommodation to participate in the interview process or apply for a position at Commvault, please email View email address on click.appcast.io For any inquiries not related to an accommodation please reach out to View email address on click.appcast.io .

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