IT Business Engagement Manager

Job Description

firstPRO is seeking an experienced IT Business Engagement Manager to serve as a strategic technology partner to senior Marketing and Sales leaders. This role will translate business priorities into technology roadmaps, develop compelling investment cases, evaluate solutions, and prepare initiatives for successful delivery.

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The position has a strong emphasis on marketing technology and requires someone who can take an early-stage business idea, define the opportunity, challenge assumptions, and build the alignment needed to move it forward.

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Key Responsibilities

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• Build trusted relationships with senior business leaders and serve as their primary strategic partner within IT.
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• Translate business strategies into technology capability roadmaps spanning three to five years.
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• Identify opportunities to improve business performance through technology, with particular attention to revenue growth, efficiency, and measurable value.
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• Work with stakeholders to clarify business problems, desired outcomes, requirements, and priorities.
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• Constructively challenge requests to ensure proposed investments address meaningful needs and support long-term objectives.
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• Develop business cases that quantify expected benefits, implementation costs, ongoing expenses, and return on investment.
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• Lead functional vendor evaluations and solution selection, partnering with Procurement on RFP activities.
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• Collaborate with Architecture, Business Analysis, Delivery, Finance, and business teams to define scope, costs, resources, and high-level timelines.
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• Coordinate vendor agreements, statements of work, and licensing requirements with Procurement and delivery partners.
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• Prepare investment proposals and executive presentations to secure sponsorship, funding, and resources.
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• Manage the technology investment portfolio, maintain project roadmaps and budgets, and facilitate business reviews.
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• Support change planning, stakeholder engagement, and the transition of approved initiatives to delivery teams.
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Initial Priorities

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• Finalize business scope and contracting for an initiative targeted to begin in January 2027.
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• Develop a multiyear technology roadmap aligned with Marketing and Sales priorities.
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• Build business cases and funding recommendations for upcoming technology initiatives.
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Required Qualifications

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• 10+ years of experience in IT or related technology leadership roles.
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• Demonstrated experience in IT business engagement, business relationship management, technology strategy, or a comparable strategic business partnership role.
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• Relevant marketing technology experience, such as digital asset management (DAM), product information management (PIM), content management systems (CMS), or customer relationship management (CRM).
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• Experience shaping technology initiatives from an initial business concept through solution evaluation, business case approval, and preparation for implementation.
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• Strong background in capability roadmap development, strategic planning, portfolio management, budgeting, and vendor management.
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• Proven ability to partner with senior executives, influence decisions, and challenge assumptions diplomatically.
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• Experience developing financial justifications that connect technology investments to measurable business outcomes.
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• Excellent communication, presentation, negotiation, and stakeholder management skills.
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• Experience leading cross-functional collaboration within a matrixed organization.
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• Bachelor’s degree in Information Systems, Computer Science, Business, Engineering, or a related field, or equivalent professional experience.
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Preferred Qualifications

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• Experience supporting both Marketing and Sales technology portfolios.
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• Graduate degree in a related discipline.
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• Familiarity with portfolio and financial management platforms such as Planview or Apptio; experience with comparable tools is equally relevant.
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Ideal Candidate

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You have partnered directly with business executives to determine which technology investments should move forward and why. You can turn an ambiguous idea into a clear proposal, connect the investment to financial outcomes, and prepare the initiative for implementation. Your