SEO Specialist

Shamrock Trading Corporation is a family of brands that has been serving the transportation and logistics industries since 1986. Shamrock offers factoring solutions, export financing, third-party logistics, a fuel card program and trucking technology. Shamrock’s mission since the start has been to create value and success for our customers, our partners and our people. Strong ethics, dedication to our customers and close attention to the marketplace are critical to the success and growth of the Shamrock brands. Shamrock is headquartered in Overland Park, Kansas, with multiple offices throughout the U.S. Overland Park is a great place to live, work and play, being conveniently located within driving distance of everything Kansas City has to offer. Housed within the heart of Overland Park, our offices include 4 gorgeous towers on the East and West sides of Metcalf Ave. With a heavy community presence and a winning culture, Shamrock is a great place to work in Overland Park! Why You’ll Love Working Here Our award-winning culture is a testament to our commitment to growth, recognition and empowerment. From day one, we prioritize employees first, encouraging them to think and act like owners and providing endless opportunities for growth and self-development, both personally and professionally. Shamrock has been recognized as one of America’s 2025 “Most Loved Workplaces” by Newsweek. At Shamrock,wehirebright,ambitious people and give them the tools they need for a successful, long-term career here. Shamrockalsooffers a premier set of benefits for employees and their families: Training and Development: Ongoing training and professional development opportunities Medical: Fully paid healthcare, dental and vision premiums for employees and eligible dependents, and gym benefits Financial: G enerous company 401(k) contributions and employee stock ownership after one year Work-Life Balance: Competitive PTO and fully paid time off opportunities to volunteer within your community About the Role Shamrock Trading Corporation is seeking a motivated SEO Specialist to join our dynamic marketing team. In this role, you will execute search engine optimization strategies that improve organic visibility, increase website traffic and support lead generation across our portfolio of websites. The ideal candidate will have a strong understanding of SEO best practices, analytical skills to identify optimization opportunities, and the ability to collaborate across teams to improve website performance. What You’ll Do Execute on-page, technical and content optimization initiatives that align with the overall SEO strategy. Conduct keyword research and competitive analyses to identify opportunities for new and existing content. Optimize website content, metadata, internal linking, headings and page structure to improve search visibility and user experience. Perform regular SEO audits to identify technical issues and partner with development teams to implement recommended improvements. Monitor website performance, keyword rankings and organic traffic using SEO and analytics tools to identify trends and optimization opportunities. Collaborate with content creators, designers and developers to ensure SEO best practices are incorporated into digital initiatives. Create and manage editorial calendars for blog content that supports SEO objectives and business priorities. Stay up to date with industry trends, emerging technologies and search engine algorithm updates to continuously improve SEO performance. Assist with reporting on SEO performance and provide insights and recommendations based on data. What You’ll Bring 2–4 years of SEO or digital marketing experience and a bachelor’s degree in marketing, journalism, business or a related field. Working knowledge of current SEO best practices, strategies and reporting. Experience working within a content management system (e.g., Drupal). Familiarity with SEO and analytics tools such as Google Analytics, Google Search Console, Semrush and similar platforms. Understanding of on-page, off-page and technical SEO principles. Strong analytical, problem-solving and organizational skills. Excellent written and verbal communication skills. Knowledge of HTML/CSS is a plus. #J-18808-Ljbffr