Senior Marketing Manager - Higher Education

Job Description

Job Description

ABOUT US

MOREgroup is a family of architecture, design, and engineering brands that serve civic, education, and healthcare practice areas. The facilities we bring to life are places where communities are cared for, educated, protected, and connected. We are proud to contribute to a strong social infrastructure where generations thrive.

Some of the things you can expect working at MOREgroup…

• Contributing to a fun, energetic, and entrepreneurial team within a growing company.
• Training and development opportunities to support career growth.
• High level of autonomy with exposure to a variety of areas.
• More opportunities and more resources to impact the communities we collectively serve.

POSITION SUMMARY

We are seeking a Marketing Manager to lead the end-to-end execution of Higher Education RFP and RFQ pursuits, managing the process from Go decision through final submission. This role oversees planning, coordination, and content development to ensure high-quality and competitive proposals. The Marketing Manager will partner closely with the National Market Leader, Higher Education and Marketing team to deliver consistent, on-brand, and on-strategy submissions that support business growth.

RESPONSIBILITES

RFP/RFQ Development

• Manage the execution of RFP/Q pursuits from Go decision through final submission, aligning with the approved win strategy established by National Market Leader, Higher Education.
• Develop detailed Higher Education pursuit plans, set proposal schedules and internal deadlines, and lead coordination with internal and external stakeholders to ensure timely, high-quality deliverables.
• Lead proposal execution efforts, coordinating contributions from Marketing Pursuit Specialists, Technical Writers, Graphic Designers, and Subject Matter Experts.
• Support the development of customized proposal content that complements standard qualifications and aligns with pursuit strategy and client priorities.
• Enforce firm templates, branding standards, and process documentation to ensure consistency, compliance, and quality across submissions.
• Review proposal materials for accuracy, completeness, clarity, and alignment with strategic messaging.
• Lead and/or support interviews and business development initiatives, as directed by the National Market Leader, Higher Education.

Process Management & Team Development

• Ensure excellence in RFP/Q submissions through structured planning, disciplined execution, and proactive issue resolution.
• Lead pink and red review processes to refine messaging, strengthen positioning, and improve overall proposal quality.
• Train, mentor, and build competency within the Marketing Pursuit Specialist team, fostering consistency, efficiency, and professional growth.
• Identify opportunities to improve pursuit workflows, tools, and processes, and proactively recommend enhancements.

Marketing Strategy Support

• Actively review IMS, BidNet, and other pursuit sourcing outlets to develop a weekly list of potential pursuits to present to the National Market Leader, Higher Education; engage in the Go No Go process.
• Contribute to the execution of pursuit-aligned marketing and business development initiatives that support firm growth.
• Provide tactical support, as needed, for PR, social media, conferences, and events in alignment with marketing and business development priorities.

QUALIFICATIONS & SKILLS

• Bachelor’s degree required.
• Minimum of 4 years of professional experience in marketing, strategy, or business development within the AEC industry is preferred.
• Demonstrated experience managing or supporting Higher Education or Medical Education pursuits and business development is desired.
• Proficiency in MS office, Adobe InDesign, and Adobe Creative Suite. Experience in Open Asset, VantagePoint, or similar programs are a plus.
• Graphic design experience is a plus.
• Strong written and verbal communication skills with exceptional attention to detail.
• Highly organized with the ability to manage multiple priorities and deadlines effectively.
• Ability to lead and develop a team in a fast-paced, deadline-driven environment.
• Proactive mindset with a focus on improving departmental and firm-wide processes.

BENEFITS

This role offers competitive compensation and is eligible for participation in our comprehensive benefits programs including:

• Medical, Dental, and Vision Insurance
• 401(k) plan with company match
• Life insurance, long-term and short-term disability
• Employee Assistance Program
• Flexible Spending Accounts (FSA)
• Paid time off & paid vacation

LOCATION

Hybrid position based out of:

o Chantilly, VA

o Charlotte, NC

o Charleston, SC

o Fort Worth, TX

o Houston, TX

o Plano, TX

o Austin, TX

o San Antonio, TX