Digital Marketing Specialist

If you have an interest in being part of one of the fastest growing industries in the nation in you may consider wanting to work for Trulieve! If you have a desire to help others in need through your efforts, this may be the role for you!

At Trulieve, we strive to bring our patients the relief they need in a product they can trust. Our plants are hand-grown in an environment specially designed to reduce unwanted chemicals and pests, keeping the process as natural as possible at every turn.

Our products are designed to alleviate seizures, severe and persistent muscle spasms, pain, nausea, loss of appetite, and other symptoms associated with serious medical conditions such as cancer.

Our specially trained staff works hand-in-hand with physicians to provide the right products and the correct dosage to ensure patients get the compassionate care they need.

To learn more about our company, please visit our website;

Requisition ID: 19422

Remote Work Available: No

Digital Marketing Specialist

Department: Marketing

Reporting to: Digital Marketing Manager

Location: Scottsdale, Arizona, 4 days onsite, 1 remote day

Type: Mid-Level (2-3 years experience required)

Position Summary:

This position will report to the Southwest Digital Marketing Manager on the Digital Marketing team, a part of the Trulieve Marketing department. Top-level duties include omni-channel marketing messaging deployments across email and text message marketing. CDP/CRM performance-based campaign management and reporting. Core duties include but are not limited to CDP Audience segmentation, developing buyer personas, customer journey implementation, geo-based store communications, product-based targeting, maintaining brand guidelines, and supporting in-market Marketing vendors.

Responsibilities:

• Execute daily customer-facing communications through the Customer Data Platform (CDP), including email and SMS campaigns.
• Manage CRM audience segmentation by leveraging behavioral, demographic, and psychographic data to ensure precise targeting across markets.
• Produce weekly reporting on CRM and marketing campaign performance, highlighting key insights and trends.
• Collaborate with cross-functional teams to develop CRM communication strategies for email and SMS channels.
• Write compelling copy for subject lines, preview text, and SMS messages, aligned with brand voice and campaign objectives.
• Monitor and analyze campaign results to identify performance wins, optimization opportunities, and gaps in strategy.
• Build, implement, and maintain CRM automations and workflows to support lifecycle marketing and enhance customer

Skills and Qualifications:

• Bachelors degree preferred: Marketing, Advertising, IT, or similar.
• Digital Marketing experience 2-3 years.
• Flexibility of hours nights and weekends.
• Technology proficiency preferred (CRM/ESP).
• Belief in relationship building and working as part of a team to achieve goals/results.
• Organized, responsible, and flexible in a fast-paced growth environment.

Work Schedule:

• 40 hours weekly with flexible hours depending on business needs.
• Must be available to work occasional evenings, weekends, and holidays.

Salary will be commensurate with experience. A comprehensive benefits package including paid time off is offered with this position.

Trulieve provides equal employment opportunities to all employees and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, pregnancy or any other characteristic protected by federal, state or local laws.

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