Vice President of Electric Power

The Vice President of Electric Power is a senior leadership role responsible for driving the overall strategy, growth, and profitability of the dealership’s electric power business. This includes oversight of sales, rental operations, and aftermarket support across generators, switchgear, and related power solutions. This position demands a robust commercial acumen, proven operational leadership, and comprehensive industry expertise to drive market expansion and deliver exceptional client solutions.

Strategic Leadership

• Develop and execute a comprehensive electric power strategy aligned with dealership and Caterpillar objectives 
• Drive revenue growth, profitability, and market expansion across all electric power segments 
• Identify new business opportunities, partnerships, and emerging market trends 
• Lead annual business planning, forecasting, and performance tracking 

Sales Leadership

• Oversee sales of: 
• New and used generators 
• New switchgear and power distribution solutions 
• Establish pricing strategies, sales targets, and go-to-market plans 
• Build and maintain strong relationships with key clients, contractors, engineering firms and end users 
• Ensure alignment with Caterpillar programs, standards, and initiatives 

Rental Operations

• Lead electric power rental business, including fleet strategy, utilization, and ROI 
• Optimize rental fleet mix (generators, switchgear, accessories) based on market demand 
• Drive rental revenue growth through strategic account development and project opportunities 
• Ensure operational efficiency, safety, and high equipment availability 

Parts & Service Operations

• Oversee aftermarket parts and service sales and operations 
• Ensure high levels of client satisfaction through responsive service and support 
• Drive service contract growth, preventative maintenance programs, and uptime solutions 
• Improve operational performance, technician productivity, and service profitability 

Team Leadership & Development

• Lead and develop high-performing sales, rental, and service teams 
• Establish a culture of accountability, safety, and continuous improvement 
• Recruit, mentor, and retain top talent within the electric power division 
• Foster cross-functional collaboration with other dealership departments 

Financial & Operational Management

• Manage P&L for the electric power division 
• Monitor key performance indicators (KPIs) and implement corrective actions as needed 
• Ensure efficient use of assets, inventory, and working capital 
• Maintain compliance with all safety, environmental, and regulatory requirements 

Required

• Bachelor’s degree in Business, Engineering, or related field (or equivalent experience) 
• 10+ years of progressive leadership experience in the electric power industry or related field 
• Proven track record in sales leadership, operations, and business growth 
• Strong understanding of generators, switchgear, and power systems 
• Experience managing P&L and leading multi-functional teams 

Preferred

• Experience within a Caterpillar dealership or similar heavy equipment environment 
• Background in rental operations and aftermarket service business models 
• Strong network within the electric power, construction, industrial, or utility sectors 

Key Competencies

• Strategic thinking and execution 
• Sales and customer relationship leadership 
• Operational excellence and process improvement 
• Financial acumen 
• Team building and leadership development 
• Strong communication and negotiation skills 

Why This Role

This is a high-impact leadership opportunity to shape and grow a critical business segment within a leading Caterpillar dealership. The Vice President of Electric Power will play a pivotal role in expanding market presence, strengthening client relationships, and delivering reliable power solutions across Arkansas and surrounding regions.

IMPORTANT INFORMATION

While performing the duties of this job, the employee is regularly required to stand; walk; use hands to finger, handle, or feel; reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl and talk or hear. Employee must be able to lift 25 lbs of force occasionally and 10 lbs of force frequently.

The employee is occasionally exposed to wet and/or humid conditions; moving mechanical parts and outside weather conditions.

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The noise level in the work environment is usually moderate.

The Job description is subject to change by the employer as the needs of the employer and requirements of the job change.

This is a safety sensitive position.

Salary/ Non-Exempt

EEO/AA

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)

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