Fitness Director

Our client, a small group and personal training studio, is opening a second location and searching for a dynamic Fitness Director, working 40-50 hours per week, allocated approximately: 20 hours training clients 10-12 hours on new-client revenue (assessments, lead follow-up and nurture) 5-10 hours maintaining client relationships (check-ins, nutrition meetings, re-activations) 2-5 hours meetings and leading staff Key Responsibilities: KRA #1: Head of Sales Call new leads, unconverted leads, unconverted trials, terminated members daily Schedule and conduct consultations Document and manage the lead conversion/sales system Convert consultations to paid memberships Reactivate terminated members Drive back end sales: Supplements, apparel, internal challenges, etc. KRA #2: Leadership, Management, and Accountability (LMA) Meet with coaching staff weekly - facilitate and lead coaches meeting Conduct quarterly and annual reviews of coaches Be sure all team members know and implement our systems Maintain the culture of outstanding customer service amongst all staff High and positive energy communicated from our team to our clients Responsible for the performance of all team members Participate in Level 10 meeting weekly Find coverage for coaches who call out, and/or cover the shifts if you can’t get them covered KRA #3: Member Success, Customer Service, and Communication New member onboarding Maintain relationships with all members Cultivate “You wouldn’t believe my gym did this” moments, celebrate them and share it Execute Starting Point Sessions Ensure members are being cared for consistent with our ideal member experience, mission, and vision Manage and celebrate member birthdays, anniversaries, personal accomplishments, and gym accomplishments Organize and execute member events, gatherings, challenges, and parties Manage holds, cancellations, and billing for members Communicate with members about events, changes, scheduling, etc. Keep active members list accurate and up to date weekly Run missed sessions and canceled sessions report daily, and call all members on it Check consult schedule for next day and prepare for consults Upgrade current members Gather referrals KRA #4: Internal and community marketing Create content for social media about the success of our members to help promote the gym through stories and testimonials Gather testimonials and Google Reviews Create relationships with local businesses and in the community Set up booths at local events Offer sponsorships with local businesses in exchange for promotions Offer free demos and clinics to local businesses who share the same clientele Be a presence in the community by putting out useful content and meeting with local leaders Ask for and manage referrals, give referral gifts #J-18808-Ljbffr