Senior Marketing Manager (m/w/d)
Ölmühle Moog GmbH
Einleitung 1984 fing alles mit Bio-Sonnenblumenöl an… Heute, 40 Jahre später, stellt die Ölmühle Moog GmbH mit der Marke BIO PLANÈTE mehr als 70 verschiedene kaltgepresste Öle her und ist Marktführer im deutschen und französischen Fachhandel. Du suchst eine neue Herausforderung, wo du deine Erfahrungen in einem unabhängigen, inhabergeführten Familienunternehmen fern von Konzerndenken einbringen kannst? Dann bist du bei uns genau richtig! Darum geht's Du übernimmst die Verantwortung für unser Marketing und führts ein kleines Team. Dabei bist du weder ausschließlich Stratege noch ausschließlich operativer Macher. Du verbindest beides. Du entwickelst unsere 360°-Marketingstrategie weiter, setzt Prioritäten für B2B und B2C und sorgst dafür, dass aus Ideen messbare Ergebnisse werden. Du verstehst den Markt für Lebensmittel, beobachtest Trends und Zielgruppen und weißt, wie eine Bio-Marke relevant und glaubwürdig bleibt. Aufgaben Was du bei uns bewegst Marke & Strategie Du entwickelst unsere Markenkommunikation und unseren Marketingmix weiter und bringst deine Perspektive in Unternehmens- und Marktstrategie ein. Kampagnen & Content Von Social Media über Content bis Digital- und Handelsmarketing sowie POS: Du entwickelst Kampagnen und sorgst gemeinsam mit deinem Team für eine überzeugende Umsetzung. Produkt & Markt Neue Produkte brauchen mehr als ein gutes Etikett. Du begleitest Produkteinführungen, entwickelst vertriebsunterstützende Maßnahmen und behältst Markt, Wettbewerb und Lebensmitteltrends im Blick. Team & Zusammenarbeit Du führst dein Team fachlich sowie organisatorisch, schaffst Klarheit, Verantwortung und Raum für Entwicklung. Budget & Wirkung Du planst und steuerst das Marketingbudget, definierst relevante KPIs und nutzt Ergebnisse, um Maßnahmen weiterzuentwickeln. Profil Wir passen gut zusammen, wenn du ... ein Studium aus den Bereichen Marketing, BWL, Wirtschaftswissenschaften oder Management vorweisen kannst - eine andere Laufbahn mit überzeugender relevanter Erfahrung darf uns aber genauso neugierig machen mehrere Jahre Erfahrung im Marketing mitbringst bereits erste Führungserfahrung gesammelt hast strategisch denken kannst, aber trotzdem gerne selbst ins Tun kommst klar und überzeugend kommunizierst eine Marke nicht nur schön, sondern relevant und wirtschaftlich erfolgreich machen möchtest dich gut selbst organisierst und gerne bereichsübergreifend arbeitest dich auf Englisch sicher austauschst Wir bieten in unserer Betriebskantine genießt du Bio-Verpflegung und erhältst zusätzlich einen Essenszuschuss deine finanzielle Zukunft sicherst du mit unserer betrieblichen Altersvorsorge für dein Kind gibt es einen hilfreichen Kindergartenzuschuss freue dich auf attraktive Mitarbeiterrabatte, die du nutzen kannst ob zu Hause oder im Büro, du hast die Wahl dank Home Office dein Hund darf dich gerne ins Büro begleiten und für Freude sorgen #J-18808-Ljbffr Ölmühle Moog GmbH
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