Director of Apparel Buying & Merchandising
$95k - $125kShunk Gulley
Job Description
Job Description
30A Company | Santa Rosa Beach, FL
Full-Time | Exempt | $95,000–$125,000 Base + Bonus
30A Company is looking for an experienced Director of Apparel Buying & Merchandising to lead apparel buying, merchandising, inventory strategy, and vendor relationships across our growing retail portfolio and e-commerce channel.
This is a key leadership role with significant influence over retail revenue, margin, inventory investment, and the overall customer experience .
About 30A Company
30A Company is a growing, multi-brand hospitality and retail group based in Santa Rosa Beach, FL. Our portfolio includes restaurants, liquor stores, apparel and retail locations, e-commerce, and 30A.com , an established regional media and content brand.
What You'll Do
- Lead apparel buying and vendor negotiations across all 30A Market retail locations and e-commerce.
- Develop seasonal buy plans, open-to-buy budgets, and inventory investment strategies.
- Identify fashion, resort, and lifestyle trends and translate them into profitable assortments for our 30A customer.
- Manage assortment architecture, SKU rationalization, size curves, and demand forecasting.
- Analyze sell-through, margins, inventory turns, and aged inventory to guide future buying decisions.
- Oversee inventory allocation, replenishment, and transfers between stores and e-commerce.
- Establish store floorplans, visual merchandising standards, and presentation consistency.
- Plan initial assortments and inventory allocations for new store openings.
- Partner with the CMO and marketing team on product launches, promotions, and e-commerce merchandising calendars.
- Build strong vendor relationships and represent 30A Market at markets and trade shows.
- Explore private-label and exclusive product opportunities as the business grows.
- 5–8+ years of experience in retail buying, merchandising, or planning.
- Experience managing multiple retail locations, preferably in resort, tourist, lifestyle, or coastal retail.
- Strong vendor negotiation skills with a proven ability to improve margins and terms.
- Strong analytical skills and experience with open-to-buy, sell-through, inventory turns, and margin performance.
- E-commerce merchandising experience, including product presentation, inventory coordination, and promotional planning.
- Experience overseeing floorplans and visual merchandising across multiple locations.
- Comfortable managing a significant inventory investment budget and being accountable for financial results.
- Strong fashion, trend, and product instincts combined with a data-driven approach.
Base Salary: $95,000–$125,000, depending on experience
Target Annual Bonus: 12% of base salary based on a balanced scorecard
Bonus metrics may include:
- Gross margin versus plan
- Full-price sell-through
- Inventory turn
- Aged inventory
- Markdown rate
- Open-to-buy adherence
- In-stock position on core products
- Employer-contributed health insurance
- Health, Dental/Vision insurance
- 112 hours of PTO
- Employee discounts on apparel and at 30A Market restaurants
- Relocation assistance available for the right candidate
Santa Rosa Beach, FL
On-site preferred, with travel to markets and trade shows as needed.
How to Apply
Please include a brief example of the size of a buying budget you've managed and a measurable improvement you drove in margin, sell-through, inventory turn, or inventory management .
Join 30A Company and help shape the next generation of 30A retail.
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