Senior Marketing Manager

Job Description

Job Description

Summary of Position:

As Senior Marketing Manager, this role will lead and develop Digital Check’s Marketing team while remaining deeply engaged in the day-to-day work that drives results. This is a highly active leadership role that blends people leadership with direct contribution across core marketing disciplines.

The Senior Marketing Manager will play a critical role in evolving the marketing function from a collection of tactical activities into a cohesive, insight-driven, and performance-oriented marketing engine. This leader will help establish clearer strategy, stronger prioritization, and more consistent execution—while rolling up their sleeves to ensure programs are delivered with quality and impact.

The role carries significant responsibility for hands-on product marketing execution, brand storytelling, demand generation programs, internal communications, and cross-company marketing support. In parallel, this leader will coach and guide the team, improve workflows and standards, and raise the overall effectiveness of marketing as a strategic partner to the business.

Principal Duties and Responsibilities:

Marketing Operating Model

The Senior Manager of Marketing will be responsible for the oversight of the execution across Digital Check’s six key Marketing focus areas:

• Product – Ensures product messaging is accurate and consistent across all channels

• Visual Identity – Balances protection of the Digital Check legacy brand with modernization efforts aligned to future growth initiatives

• Digital Experience – Ensures online assets are connected, optimized, and maintained to drive engagement, loyalty, and growth.

• Communications - Serves as steward of Digital Check’s voice, ensuring clear, consistent positioning as The Secure Choice® across internal and external communications.

• Events – Executes Digital Check’s in-person marketing experiences, including tradeshows, customer events, executive meetings, and partner engagements.

• Channel Marketing – Empowers Digital Check’s distribution and partner network with the tools, content, and messaging needed to effectively represent the brand.

This role ensures all work across these pillars is aligned to annual priorities (“big rocks”), resourced appropriately, and executed with consistency and quality across all customer and partner touchpoints.

Execution Oversight, Prioritization, and Cross‑Company Support

In addition to setting direction across these focus areas, the Senior Manager of Marketing is responsible for overseeing the day‑to‑day execution of the Marketing team’s work. This includes evaluating output for accuracy, consistency, and quality, ensuring commitments are delivered on time and providing guidance and course correction as needed.

This role serves as the primary intake and prioritization point for marketing requests, managing competing demands across the organization and aligning work to agreed‑upon priorities, capacity, and business impact. The Senior Manager of Marketing will establish clarity around what work gets done, when, and why—balancing responsiveness with strategic focus.

The role will also provide marketing support to Avivatech and Benchmark as needed, filtering and prioritizing requests to ensure alignment with Digital Check priorities while enabling effective collaboration across affiliated businesses.

Knowledge, Skills and Abilities Required: ( List the minimum required education, prior experience, certifications, licenses, and specialized areas of knowledge required to adequately perform the essential functions of the job).

• Proven ability to translate business strategy into actionable marketing plans , connecting high‑level priorities to concrete execution across teams, vendors, and timelines.
• Strong working knowledge of AI‑enabled marketing tools and workflows , with the ability to apply them pragmatically to content creation, research, planning, analysis, and team productivity—not as novelty, but as a force multiplier.
• Demonstrated skill in managing and prioritizing concurrent initiatives , balancing speed, quality, and resource constraints while maintaining clarity and momentum.
• Ability to operate effectively both independently and through others , knowing when to personally drive work forward and when to delegate, coach, and review.
• Strong analytical and judgment skills , able to interpret data, recognize patterns, and make sound decisions without over‑analysis or unnecessary delay.
• Experience working cross‑functionally with Sales, Product, Engineering, and Executive leadership, aligning marketing execution to revenue, product, and customer objectives.
• Capability to establish and maintain marketing processes and standards , ensuring consistency, accuracy, and accountability across assets, channels, and contributors.
• Clear written and verbal communication skills , with the ability to articulate direction, provide feedback, and ensure shared understanding across a distributed team.

Personal Skills and Competencies: (Identify any behavioral characteristics and attributes that would contribute to superior performance for this position, i.e. organization skills, communication skills, detail-orientation, analytical skills).

• High emotional intelligence with strong situational awareness , able to build trust, navigate differing perspectives, and lead effectively across marketing, sales, product, and executive stakeholders.
• Strategic thinker with a hands‑on execution mindset , capable of zooming out to define direction while also working directly in the details to ensure work gets done well and on time.
• Demonstrated ability to lead and develop teams that require clarity, structure, and accountability , setting expectations, providing guidance, and following through consistently.
• Comfort operating in ambiguity and moving quickly without sacrificing quality , able to prioritize, make sound decisions with incomplete information, and maintain attention to detail under pressure.
• Fluency with modern AI‑enabled tools and workflows , using them to improve speed, quality, and consistency of marketing execution and to help the team work more efficiently.
• Strong judgment in balancing speed vs. precision , knowing when to iterate quickly and when accuracy, compliance, or brand standards require deeper rigor.
• Excellent communicator and collaborator , able to translate complex ideas into clear direction, align teams around priorities, and influence without relying on formal authority.
• Operationally minded leader , skilled at establishing processes, managing workflows, and ensuring marketing efforts are well organized, visible, and aligned to business priorities.
• Ownership mentality , taking responsibility for outcomes—not just activity—and holding self and others accountable for delivering against commitments.

Customer Base: (Identify who the primary and secondary customers are for the position. This includes any person or group of people, internal or external, who rely on the work product or output of the position).

• Owners and Leadership Team
• Sales, Product, and Engineering
• Digital Check partners
• Other Digital Check companies and subsidiaries

Working Conditions/Physical Requirements of the Job: (Indicate what the physical requirements are to complete the essential functions of the job, i.e. lifting, standing, etc. Also indicate any working conditions that may be out of the ordinary, i.e. travel, on call or unusual hours, exposure to noise, etc.).

• Position requires the ability to sit for long periods of time, standing and walking occasionally.
• Use of hands to take notes, type; reach with hands and arms.
• May require working remotely on a periodic basis.
• Ability to travel for meetings and to other business locations

The above is not intended to be an all-inclusive list of the duties and responsibilities of the job described, nor is it intended to be an exhaustive list of the skills and abilities required to do the job. Rather, it is intended only to describe the general nature of the job. Employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.