Senior Copywriter

Who We Are VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning human-first work for clients including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. In 2026, VML was named Campaign’s Global Network of the Year and ranked #2 Creative Network of the Year at Cannes Lions. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore. VML is part of WPP , the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel. For more information, please visit and follow along on   LinkedIn #WeAreVML. Who we are looking for: VML is seeking a witty, culturally fluent Senior Copywriter to lead campaigns that connect brands to culture—and people to brands. You’ll turn insights into big ideas and bring them to life through sharp storytelling and platform-native writing. You’re a conceptual thinker and sharp writer who can flex across tone, format and medium, whether it’s for an Instagram caption, influencer script or campaign writeup. You have a deep understanding of what makes people stop scrolling and start engaging. Everything you write gets people talking. You shape brand personas, builds worlds through resonant content and make brands feel relevant in-feed. Bonus points if you are versed in shooting, editing and creating content yourself. This role is ideal for a senior copywriter who can flex between big ideas and snackable content, understands tone like a second language and thrives in the fast pace of social. What you’ll do: Concept ideas grounded in human insight, cultural relevance and platform behavior Craft compelling copy across all formats: captions, on-screen-text, content series, campaigns, creator briefs and more Adapt to a range of brand voices and tones while maintaining clarity, personality and consistency Partner with an Art Director to bring concepts to life across platforms like TikTok, Instagram, YouTube Shorts, Pinterest and more Collaborate with creative leads, strategists, producers and social managers to translate insights into compelling creative, as well as creators to make work that moves fast and hits the moment Participate in brainstorms, writers’ rooms and quick-turn ideation Present work internally and externally with clarity, confidence and a strong creative POV Stay plugged into trends, formats, memes, platform language and culture What you’ll need: Strong conceptual instincts with a portfolio that shows social work, campaign thinking and tonal range Experience creating conceptual campaigns and social-first ac