Product Marketing Lead

About Gaia Gaia’s vision is to fundamentally change our relationship with medicine. We have created a personalized drug delivery platform that turns the daily chore of taking medication into a monthly ritual. For chronic medications where missed doses can have serious or potentially life-threatening health implications, Gaia makes taking medication perfectly, simple. Our platform replaces the mental burden of adherence to give us more time, energy, and attention for what matters. We believe treatment should work not only in the body, but in the context of our lives. We’re initially targeting hormone replacement therapy (HRT) for perimenopause and menopause to launch our drug delivery platform. Every woman will experience menopause in her life, and more than 80% experience symptoms that damage their physiology, quality of life, and longevity. The treatment is hormone replacement therapy, and the current delivery modes are… subpar. The HRT market is rapidly growing following new FDA guidelines in 2026, and Gaia has partnered with leading OB-GYNs who have validated that our platform will become the preferred way for women to receive hormone treatment. We’re assembling our founding team in San Francisco to reimagine how medicine fits into our lives. If you want to build at the intersection of breakthrough science and deep human empathy, come join us. Product Marketing Lead Full-time · San Francisco (onsite), ~20% travel About the Role Gaia is hiring its first Product Marketing Lead to define how the company understands, builds for, and communicates with patients and physicians. You'll shape the voice, personality, and public experience of Gaia from the beginning by owning positioning and messaging, building the research engine through which patient and physician insight informs the business, and ensuring everything Gaia builds and says earns lasting trust. This is a highly hands-on role that spans product, brand, customer research, science communication, and customer experience. You'll originate the strategy and directly own the programs, assets, research, and systems that bring it to life. The right person knows how to make a healthcare company relevant, creative, and culturally resonant while deepening its credibility, and brings a deep respect for the intelligence and agency of patients and the judgment of physicians. Key Responsibilities Develop and own Gaia's positioning, messaging architecture, and brand voice, adapting the company's story for patients, physicians, partners, and investors, and signing off on external communications Build the voice-of-patient and voice-of-physician research engine: qualitative, quantitative, cultural, and market research, and the operating systems that carry insight into product and business decisions Shape how Gaia presents its science: accurate, accessible, and compelling, and build the claims framework with our regulatory and scientific partners Translate customer insight into what we build and how people experience it: product recommendations, packaging, education, and the collateral that makes patients and physicians feel informed, comfortable, and involved Build and run the content and audience engine: social, newsletter, podcast, with clear goals, cadence, and measurement, growing meaningful public interest in the problem we're solving Develop physician-facing materials and relationships, building the foundation for a scalable clinician program and bringing physician feedback into company decisions Own product marketing operations: sources of truth for messaging, research, claims, and assets, plus the operating plan, budget, and sequencing Partner with the CEO on the company narrative, including the story and materials that carry Gaia into its next stage of growth Minimum Qualifications 5+ years in product marketing, brand, or communications roles with direct, hands- on ownership. You've personally built positioning, insight programs, and content or audience engines, and the systems that sustain them Experience in healthcare or another regulated, trust-sensitive industry. You understand that what a company says and claims deserves real thought before it goes into the world Research fluency: you've designed and conducted qualitative and quantitative customer research yourself, and turned it into decisions Exceptional writing and messaging craft across audiences and formats A record of influencing product and customer-experience decisions with customer insight Low ego, strong listening, self-awareness, and high ownership — rigorous without being bureaucratic, creative without being precious Preferred Skills & Experience Consumer health or patient-facing healthcare experience, including science or clinical communication A track record of audience building with real numbers — social, newsletter, podcast, or community growth you can show Experience earning credibility with physicians or other expert audiences Customer-experience sensibility. You care how companies handle questions, concerns, and problems, and you've built programs that show it AI-forward in your work: hands-on with AI tools for research, content, and operations Early-stage experience as a first or founding marketing hire Building Gaia Like our products, we are building Gaia by design. The quality of the company should match the ambition of the science. At this stage, hiring is one of the most consequential forms of company design. Every person who joins Gaia will shape what we build, how we build it, and what it feels like to work here. We look for people who care deeply about the quality of their work and the people they build alongside. People who move with urgency without lowering the bar, who are ambitious without losing their humanity, and who want their work to matter beyond the next milestone. We want to build a company that can last for hundreds of years and make life better for the generations that follow. We’re assembling our founding team in San Francisco. The people who join now will help launch our first product in late 2027, prove an entirely new model of care, and define what Gaia becomes. Compensation & Benefits We want Gaia to be a place where people can do the best work of their lives, and we take seriously our responsibility to support the people doing it. The salary range for this role is included in the posting. We take a thoughtful and consistent approach to compensation, using market data, the scope of the role, and internal benchmarks to make equitable offers. Once you join Gaia, we reward both what you accomplish and how you work, and we believe outsized impact should create outsized growth and opportunity. Every offer also includes meaningful equity ownership so that the people building Gaia share in the value they help create. Our current benefits include: Comprehensive medical, dental, and vision insurance with HSA and FSA options One Medical membership, 24/7 virtual care, and mental health support Unlimited paid time off, company holidays, and sick time $1,000 annual learning and development stipend to invest in your continued growth $300 twice-yearly stipend to take a day for yourself and do something that restores your time, energy, or attention Pre-tax commuter benefits for transit and parking Company-paid life insurance and short- and long-term disability coverage Pregnancy and family support benefits Pet care benefits covering routine care for up to five pets Benefits are available to eligible employees and dependents. Coverage and program details vary by plan. #J-18808-Ljbffr