Senior Marketing Content Specialist

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Job Summary

: Work collaboratively in the creation, strategic planning, implementation, and measurement of communications and marketing projects and campaigns to support institutional objectives/goals and the Bethel University brand.

Responsibilities

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• Serve as lead writer, editor and content strategist, working with colleagues to develop Bethel's content strategy with the goal of increasing conversions across print, web, email, text, ads, and other content channels.
• Develop original content for the web, email, social media, print, video, and advertising in support of Bethel's brand and marketing strategies.
• Proofread for other department projects as needed.
• Other responsibilities as assigned.

Required Skills

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• Strong editorial skills and experience in a variety of writing style from informative to promotional, from consumer to executive targeted.
• Ability to work collaboratively with a wide variety of people
• Strong organizational skills.
• Ability to lead meetings.
• Ability to collaborate across teams and functional lines.
• Effective verbal and written communication skills.
• Experience working with sensitive or confidential information.
• Working knowledge of Microsoft Office suite and electronic editing; familiarity with AP style is desired.
• Demonstrated problem-solving and troubleshooting skills.

Required Experience

: 4+ years of experience required; Prior experience in communications, marketing preferred. Experience managing direct marketing campaigns executed through multiple channels; experience in online marketing and communications, as well as project management; experience in fundraising strongly preferred.

Required Education

: Bachelor's degree required; Emphasis in English, Communications, Journalism, or Marketing preferred. Master's degree preferred.

Additional Information

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• Must be comfortable sharing an office as well as working in two different offices.
• Occasional nights and weekends may be required.

: Bethel seeks to recruit, retain, develop, and support a diverse workforce who contributes to our educational and Christ-centered mission. Bethel encourages candidates to apply who can assist the University to develop a faculty that reflects the diversity of people in God's kingdom through a variety of ethnicities, cultures, and lived experiences. Learn more about our commitment to diversity in hiring . Bethel University is a leader in Christ-centered higher education with approximately 6,300 students from 48 states and 32 countries enrolled in undergraduate, graduate, seminary, and adult education programs. Based in St. Paul, Minnesota, Bethel offers bachelor's and advanced degrees in nearly 100 fields. Educationally excellent classroom-based and online programs equip graduates to make exceptional contributions in life-long service to God and the world. Bethel employs qualified individuals regardless of race, color, national origin, sex, disability, age, marital status, genetic information, veteran status, familial status, and status with regard to public assistance. Individuals must be able to perform the essential functions of the position with or without reasonable accommodations.