Marcus by Goldman Sachs, Marketing Content Strategy, Associate - Richardson, TX

Job Description Marcus is the online consumer banking business of Goldman Sachs, providing high‑yield savings accounts and Certificates of Deposit (CDs) directly to individual consumers. It operates as a fully digital bank, delivering a seamless online experience without physical branches. Your Impact We are seeking an Associate, Content Strategy who will strategically develop and execute the content roadmap across organic social, SEO, and web channels. The role involves working closely with internal writers and external agencies to simplify complex financial concepts, improve search visibility, and foster community engagement. Content Execution & Management: Partner with content writers to produce high‑quality, relevant content for the Marcus site, resource hub, newsletter and organic social channels. SEO Strategy: Collaborate with the team and agency to identify keyword opportunities, optimize on‑page content, and ensure all editorial output aligns with search best practices to drive organic growth. Organic Social Media: Manage the organic social media calendar, working with creative teams to develop engaging assets (video, infographics, copy) that resonate with a retail banking audience. Cross‑Functional Collaboration: Act as a bridge between Marketing, Product, and Legal/Compliance to ensure all content is accurate, brand‑compliant, and technically sound. Performance Tracking: Partner with the Analytics team to monitor content performance (traffic, engagement, conversion) and use these insights to iterate on future content tactics. Brand Consistency: Ensure the Marcus tone of voice—characterized by simplicity and transparency—is consistently applied across all organic touchpoints. Skills & Experience Education: Bachelor’s Degree required. Experience: 3–5 years in content marketing and/or digital strategy. Digital Proficiency: Strong understanding of SEO fundamentals and social media algorithms (Instagram, TikTok, LinkedIn, etc.). Communication: Exceptional writing and editing skills with the ability to simplify complex financial topics for a general audience. Project Management: Proven ability to manage multiple workstreams, maintain editorial calendars, and meet tight deadlines in a fast‑paced environment. Collaboration: Experience working with cross‑functional stakeholders and managing agency relationships. Industry Knowledge: Experience in Financial Services or Fintech is preferred but not required. Legal Notice Goldman Sachs is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, national origin, age, veterans status, disability, or any other characteristic protected by applicable law. #J-18808-Ljbffr Nashville Public Radio